Don't just wow the crowd. Change them.
Talks that get people talking. And doing.
You’ve got a lot riding on your keynote speaker. They -- their message, their style, their presence -- all need to “fit” with you, your company, and the flow and feeling of your event.
I’ve been speaking professionally for over 15 years -- much of that on behalf of the companies and organizations I worked with and for. So I know how to tailor a message to achieve a business goal, because I’ve done it... over 3,000 times.
Whether in breakouts or ballrooms, over 3 minutes or 3 days, to the resistant or the ready, I know how to not just wow a crowd, but change them. To move them to action.
But I’m also an event organizer, so I live in your world, as well. I manage the high-stakes stage of the oldest locally organized TED talk event in the world. So I understand how important it is to be reliable, responsive, and ready for anything.
That means when you hire me to speak at your event, you get a partner in achieving your business and event goals.
Want to see if I’m available for your event?
The Red Thread: How to find what drives your differentiation
So much these days relies on being seen and standing out. But when you and your competitors service similar events with similar equipment and resources, and compete for the same people and clients, how do you set yourself apart? Differentiating on price seems like a race to the bottom, and your people--as good as they are--can always move. And yet you know there's something different, and valuable, about what you do. The question is: how do you find it? The problem is this: the very things that make you different are often the very ones you’re most blind to. But the good news? You can find, and use, what's hiding in plain sight and drive true differentiation as a result.
Join recovering 20-year brand marketer and current TEDx Executive Producer Tamsen Webster as she explains how to find what's missing from your differentiation message and how to use it to tell your story.
In this session attendees learn:
- Why and how current approaches to differentiation don’t work
- A simple tool to reveal the unique way your organization does what it does
- A process for making your messages unique to you so you can make the case for your company
Lessons from TEDx: How to tell the story of (your) ideas
TED talks have changed people’s expectations — not just about what makes for a great idea, but how to talk about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too.
The problem is, even if you got some training on how to deliver a presentation (and that’s rare…), you probably didn't get training on how to develop one in the first place. But while TED talks are changing the future of communications -- and fast -- the principles that make great TED talks great can teach us our presentations can, and will, change, too.
In this talk, learn from the Executive Producer of TEDxCambridge, professional messaging consultant, and 20-year marketing veteran Tamsen Webster about how to apply the best of TED to your presentations -- and how to tell the story of any idea.
After this session, you will understand:
- The three levels on which TED talks -- and successful communications -- succeed
- The universal questions every presentation must answer - and why most miss the mark.
- How to use a simple tool to identify your answers to those universal questions and reveal the key concepts of your message
What’s Missing from your Message
You know you need a message -- your story. You know you need to tell it well, no matter the media...or meeting. You've read the books and seen the sessions, yet still your message isn't connecting, or converting, the way it should. Why not? Because the elements your customers most need to see in your message are the very ones you’re most blind to…and thus leave out. But the good news? You can find, and use, what’s hiding in plain sight - the Red Thread of your message.
In this session, you’ll learn from a recovering 20-year marketer and TEDx Executive Producer how to find, and build on, what's missing from your message, and how to tell your story.
After this session you’ll understand:
- Why you're wired to miss what your messages needs most
- How to use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
- How to turn those key concepts into messages that create the connections (and conversions) you need
My speaking fees for keynotes and in-person engagements range from $12,500 to $24,000, depending on the location, duration, and level of customization you need.
That typically covers:
- A 30-minute pre-event planning call with event organizers
- A 60-90 minute keynote presentation
- An additional breakout session or workshop at the event
- My attendance at and promotion of the event and event-related activities
Additionally, I charge a flat fee for travel, quoted up front, that includes airfare and incidentals. Simpler for everyone!
Will I ever do a talk for less? Yes, in rare cases, I will. When? If you don't need all of what I typically include, above, or if your cause or organization is near and dear to my heart. Basically, if there’s equal value on both sides, we can get creative.
How to Bridge a Mental Gap
Tamsen Webster uses an ancient Greek myth (and modern science) to explain how to bridge the real-life mental gaps that keep us from achieving our goals. The answer lies in finding our "Red Threads," the combination of goals, problems, and beliefs that define who we are -- and make inaction impossible.
Maximizing Influencer Outreach
Tamsen talking at the VSnap Customer Love Summit about "Glasses: A Love Story" and her model for understanding influencer marketing.
The Hedgehog And The Fox
At CreativeMornings Boston, speaking about "Foxes and Hedgehogs: Creativity in Education."
Insights of a Speaker
Tamsen explains her process and approach to coaching speakers for the TEDx stage.
Why the Speaking Circuit is Content's Last Frontier
At Hubspot's INBOUND 2016 conference, Tamsen talks about how marketers can use speaking to achieve their goals.
Easy is the New Hard
Tamsen's TED-style "Bold Talk" on using frameworks at HubSpot's INBOUND 2014 conference.
The Future of Marketing
Tamsen discussing the Future of Marketing with SHIFT Communication's Chris Penn.