And How to Edit Your Message There are 3 beliefs that your audience needs to have in order to make a change.
audience
Turn Your Idea Into a Keynote Presentation – EP072
Putting the Show in Showmanship Making a great keynote presentation is about showmanship, but not quite in the way you might think.
The Irresistible Idea Formula – EP069
Creating the Curiosity Gap Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible.
How to create positioning that maximizes your messaging
Here’s irony for you: I learned my biggest lessons in positioning from someone who was anonymous. It started with a mystery. Funnily enough, the mystery was not who this anonymous person was — that was an open secret.
How to Find the “Meta-Metaphors” Big Enough to Hold Your Big Idea – EP068
Find a Metaphor As Big As Your Idea Metaphors are powerful because they take one concept and marry it to another one to help someone understand something.
How to Find Your Why… All Four of Them – EP067
The Four Why’s You Need to Answer “Start with Why” is pretty common advice, but it’s hard to follow.
The Red Thread of “A Diamond Is Forever” – EP066
Creating a Problem of Perspective Why do we still buy diamonds for engagement and wedding rings? Because we want to give or receive a symbol of the commitment that we’re making and, of course, “A Diamond Is Forever.”
Negotiating the Red Thread Way – EP065
Understanding the Principles Behind Their Interests The conventional wisdom with regards to negotiating is to “argue interests, rather than positions.” But what does that mean?
Want Engagement? Create Mystery – EP064
The Questions You Want Your Audience to Ask Our idea of what people need to make a change is really different from what information they actually need, and the key difference is the distinction between curiosity and knowledge.
Why Telling a Complete Story Doesn’t Always Work – EP062
In Medias Res We talk a lot about telling stories with our messages, but a common mistake is to tell a story that’s already over.