Creating the Curiosity Gap Anytime you’re pitching your idea, there’s one clear hurdle you need to get over in order to succeed: someone else needs to find your idea irresistible.
cognitive dissonance
The Counterintuitive Secret to Creating Change – EP045
How the Red Thread Uses Cognitive Dissonance One of the toughest questions for any message maker is simple but big: how do you get someone to actually do something different? How do you create change?