Read this for me, will you? This above all: to thine own self be true, and it must follow, as the night the day, Thou canst not then be false to any man. —William Shakespeare, Hamlet
constancy
What Are the Ties That Bind Us to Brands? – EP070
Aligning Two Red Threads Dunkin Donuts and Starbucks have very different audiences but, as big brands, they have something in common: constancy.