In order to title your keynote or presentation, start by asking what the audience needs to hear. This isn’t necessarily what you yourself think is most interesting or compelling.
persuasive communication
Four ways people react to messages (and how to get the one you want)
You have a message. You want to get it heard. That’s all good. (I mean, people have to hear your message to act on it, right? Right.) Except that’s not enough, is it? Nope.
The Simplest Storytelling Structure – EP:094
The ABT method is just about the simplest storytelling structure, but we can make it more effective. ABT, developed by Randy Olson, stands for “And, But, Therefore.” Each of those words corresponds to an act of a story.
3 Books That Will Make You a Better Communicator – EP:093
This week we look at 3 books that will make you a better communicator by making the useful usable.
How to find the words that build ideas
“People don’t buy what you do, they buy why you do it.” “Haters aren’t your problem. Ignoring them is.” “You can’t change what you do until you change how you see.” What do those three phrases have in common?
Presenting Without Slides or Notes – EP:091
Presenting without slides or notes can happen by accident or on purpose, but how do you do it? It’s not about memorization, but internalization.
How Much Do I Need to Prepare for my Presentation? EP:088
In order to best prepare for your presentation, you need to decide how important it is to you. There’s a big difference between low-stakes and a high-stakes situation, and how much you prepare should reflect that. But more importantly, realize that you are the one who decides how important a particular presentation is to you.
Why you need a process for problem-solving
I blame my boys for the last two weeks. I mean, it’s a good thing, but still. It’s totally their fault I’ve been spending the last two weeks teaching myself how to solve a Rubik’s Cube.
The Persuasion Formula – EP087
Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes.
How to create a “moment of truth”
What really happens in a moment of truth? And I don’t mean the Procter & Gamble, marketing, or even Google “moments of truth,” though I’ll get to those in a minute.