The Questions You Want Your Audience to Ask Our idea of what people need to make a change is really different from what information they actually need, and the key difference is the distinction between curiosity and knowledge.
Psychological Reactance
How to Match Message to Mindset – EP013
Psychological Reactance This week on Find the Red Thread, we’ll discuss the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite.