“People don’t buy what you do, they buy why you do it.” “Haters aren’t your problem. Ignoring them is.” “You can’t change what you do until you change how you see.” What do those three phrases have in common?
Simon Sinek
How to Make Sure Your Target Audience Hears Your Message – EP077
The Universal Paradox of Messaging The narrower your focus with your message, the broader your reach with your target audience. If that sounds counterintuitive to you, you’re not alone.