Finding a New Solution to Old Problems UPS is the world’s largest package delivery service. Their Red Thread is to figure out how to get something from point A to point B as quickly as possible.
The Red Thread
Find the Red Thread in Your Pitch (and in Thrive Global’s Pitch Deck) – EP004
The Red Thread in a Pitch In this episode of Find The Red Thread, I take a look at Arianna Huffington’s latest venture, Thrive Global, to show how the five pieces of the Red Thread apply to a real-world pitch example.
Where Does The Red Thread Come From? – EP003
Finding The Right Path In this episode, I explain that the image of the Red Thread comes from a familiar story in Greek mythology that you may have heard of: the Minotaur and the Labyrinth.
What Is The Red Thread? – EP002
Wow, I can’t believe it’s been so long since I first posted my first video answering the question “What is the Red Thread?” I put a shiny new 2020 update on this original video, and you can read all about it here.