If you’re trying to figure out how to make your message really resonate with your audience and drive action, take a minute to do these two things
Branding & Messaging
Where is your audience?
“How do I find my audience?” There are lots of answers to that, of course. And, since I escaped the agency world and its focus on marketing tactics, I’m not going to give you that kind of answer.
Why you need to give your audience a “positive want”
“Wanting” is a funny thing. It’s important because it’s easy to say “yes” to things we want — and too easy to say “no” to things we don’t.
Is this normal?
Whew! I have been BUSY. Actually, scratch that. I don’t like using the word “busy.”
5 reasons to stop using a 3-point presentation structure
There’s a piece of presentation advice that I’d like to see die a very fiery death
Is speaking at (or going to!) the conference worth it?
The other day as I was looking for an old handout from a talk I used to give, I stumbled across something I thought you’d find useful: a “calculator” to figure out whether speaking at an event is worth it or not. You could also use it to decide whether or not to attend a conference, […]
How good is your opening shot?
Before you read any further: go and watch this video on the 10 greatest opening shots of all time. I wanted you to see how much the opening shot can do for a movie.
How do you serve two audiences at once?
One question kept coming up with my clients recently: “How do you ‘nest’ messages?” So, okay, that’s not how they actually framed the question.
What do you call that thing?!
Have you ever woken up in the middle of the night and then just. cannot. get. back. to. sleep? And 90% of the reason you can’t get back to sleep is because you’re worried about being awake in the first place?
Are you smart, capable, and good?
“It’s easier to fool people than to convince them they have been fooled.” Isn’t that a GREAT line?