Let’s clear something up: authenticity is not something you choose to be. Or not be. Authenticity is a state.
Branding & Messaging
Why branding is broken (and how to fix it)
“If branding is your heritage, there’s a reason you outgrew it.”
What creates the best brand experiences? (or: An ode to Chris Gillespie and Bemelmans Bar)
“Grab your coat / Don’t forget your hat / Leave your worries on the doorstep / Life can be so sweet / On the sunny side of the street.”