Are You a Fox or a Hedgehog? There are many times when we’re trying to figuring out how to position who we are and what we do (our Red Threads) for a particular situation: switching jobs, or expanding our business into a new industry.
Branding & Messaging
How to Find the Red Thread in Others’ Messages – EP023
Spot the Red Thread in Others’ Messages One of the best ways to get better at crafting messages around a Red Thread is to see how it shows up in others’ messages.
How to Match Message to Mindset – EP013
Psychological Reactance This week on Find the Red Thread, we’ll discuss the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite.
Who are you for? – EP011
A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
How to Make Your Red Thread Unique – EP008
Standing Out This week I’ll show how asking the little questions will help you answer the big ones.