In 1847, Dr. Ignaz Semmelweis faced a grim puzzle. There were two maternity wards at the Viennese hospital where he worked, but each had a drastically different maternal mortality rate. In the ward run by the doctors, one of every five women died, while in the ward run by midwives, it was only one of […]
Change
The 4 Audiences for Change
Hello, today! It’s one of those strange paradoxes of life. Change is a natural state of the universe—everything changes, all the time. At the same time, humans hate change. That paradox is an issue when you’re the one trying to make change happen. What can you do? Like much of message design, when you understand the forces behind that […]
How to find what shines
Think about an idea or concept that, once you heard or read it, you couldn’t forget it. In fact, not only could you not forget it, the idea set or changed something about how you thought or acted, permanently, from that moment on.
The Swipefile Returns
It’s been a minute, I know, but over the past few months, I’ve been cooking up some big new projects that you’ll start to see rolling out soon.
Your Top 5 Posts of 2023
Welcome to 2024! To get started, we’re looking back at the five most popular posts of 2023.
Accelerate investment with Buy-in Building Blocks
Prepping your pitch can be time-consuming and nerve-racking. After all, success will play a big part in your initiative or offering becoming a reality.
Why your pitch deck needs a “primer”
“You’ve never seen Alan?!,” my husband, Tom, asked me. “Alan” in this case is a Saturday Night Live sketch, but one that was “cut for time.”
Why Buy-in Building Blocks create user-friendly web design
So, it’s not Tamsen saying hi today, but Emily Hansel, Tamsen’s content coordinator and walking Red Thread Content Index. Today I’m dusting off my long-form writing skills to weave a Red Thread of how your Core Message, Core Case, and Core Story connect with the best practices in web design.
Your Building Blocks of Buy-In
When you’ve got an approach, initiative, or offering you know will bring much-needed change, you also know you can’t do it alone. You need people to become invested emotionally and intellectually so they’ll invest the time, energy, and money to bring about the impact you imagine.
The 9 Principles of Lasting Change
No one starts a change expecting it to fail. Whether you’re a leader of an organization that needs to change the way you do business or an innovator that wants to change how business gets done, you want—and maybe even need—that change to succeed.