When you’re working to solve a big, complicated problem—it can be hard to explain why what you’re doing is important. At least, it can be hard to explain it in a way that doesn’t take credit for the whole solution or the whole effort.
Change
How could you use it? How the brain reconciles our sense of self
Sometimes the things you find for your swipefile (where you stash interesting information for potential future use) are great for “here’s an interesting example of a point I want to make.” But then, sometimes, what you find is more “here’s information that changes or informs how I see the world
Why a one-sentence summary is so hard (and how to make it easier)
Let’s wade back into the thick of messaging topics this week. Top of mind? How to find that quick short sentence that powerfully and precisely sums up your idea.
How could you use it? Shipwreck discovered in Lake Superior
“What’s one practice that you think all leaders should have?” That’s the question someone asked me on a podcast recently.
The Red Thread of You Resource Guide
Have you ever wondered what ties together everything you do? Or, if you already know that, have you ever struggled with how to explain it to other people?
The Red Thread Resource Guide for Business Storytelling
Even if you don’t necessarily need the Red Thread to help you with speaking and presenting, I’m going to bet you do sometimes need to figure out how to strengthen the content and core messages of your business or organization.
The Red Thread Resource Guide for Speaking & Presenting
Even if you, your offspring, or those in your care aren’t going back to school, September always seems like a good time to get back to basics, doesn’t it?
What you really find when you find a Red Thread
So here’s something that I thought might be useful for you: What you really find when you find the Red Thread.
The minds you can’t change
Something I’ve been thinking about lately: What happens when you can’t change someone’s mind?
How to get (and tell!) the stories your company needs
Organizations thrive on stories. Stories of your successful work. Stories of the impact a donor or investor can have. You know those stories exist. Stories of what it’s like to work with or for you.