Transition, Point, Illustration, and Takeaway We all need certain landmarks in our messages to help point our audience in the right direction, but are you telling your audience how those landmarks string together?
Presenting
Why Your Messages Break When You Say Them Out Loud (And How to Fix Them) – EP050
Dialogic Processing Sometimes when we get up to give a big talk or presentation, the speech that sounded great on paper suddenly falls flat when we say it out loud. Why does this happen?
Building Your DIS-Confirmation Bias – EP046
Disprove Your Position to Strengthen Your Argument Most people reach a point in their life where they do things a certain way. The problem with that is that we all have confirmation bias: we tend to only seek out and remember information that confirms what we already believe to be true.
Why Jargon Is So Dangerous – EP043
Jargon’s Many Meanings We all have jargon that’s useful in our industry or company, but we also need to make sure that our message is clear.
The Biggest Mistake You Can Make in Your Conclusion… and How to Avoid It – EP041
Leave Clues for Your Conclusion In Ancient Greek theater, an actor suspended from a crane playing a god would swoop in at the end to resolve the plot. From this, we have the concept of deus ex machina, “god from the machine.”
How to Write the Rest of Your Message – EP039
Your Message as a Journey When you’re putting together a large message, like an article, book, or talk, part of the challenge is figuring out what to put in between the pieces of your Red Thread.
How to Create Your Own Memorable Quotes – EP038
Finding the Proverb in Your Message We can all agree that some messages are more memorable than others but, for some of these messages, an even stickier phrasing has replaced the original.
How to Write a Conclusion – EP036
How To Write a Conclusion A great conclusion is one of the best opportunities we have to make sure that our message really sticks.
Why Some People Just Don’t “Get It” – EP035
The Curse of Knowledge We spend a lot of time and energy crafting our messages but sometimes an audience just doesn’t “get it,” even though it makes complete sense to us.
The 4 Message Mindsets – EP033
Balancing Message Mindsets When you’re putting a message together you need to be aware of what kind of form people like to hear a message take.