The ABT method is just about the simplest storytelling structure, but we can make it more effective. ABT, developed by Randy Olson, stands for “And, But, Therefore.” Each of those words corresponds to an act of a story.
Storytelling
Why Stories Work-How to Use Them for Storytelling in Business EP:090
We’re told to use storytelling in business, but why do stories work at all? What’s crazy: the concept of storytelling in business is, at this point, at least 20 years old, but we don’t seem to be getting any better at it. Why not?
Why you need a process for problem-solving
I blame my boys for the last two weeks. I mean, it’s a good thing, but still. It’s totally their fault I’ve been spending the last two weeks teaching myself how to solve a Rubik’s Cube.
How to create a “moment of truth”
What really happens in a moment of truth? And I don’t mean the Procter & Gamble, marketing, or even Google “moments of truth,” though I’ll get to those in a minute.
How to Use Storytelling to Talk About Yourself – EP:084
Someone asking you to talk about yourself can be intimidating, but storytelling can help you out. Realize that what people are really asking for when they ask you to talk about yourself are the patterns of who you are.
When communications failures drive marketing failures
In 1987, the Walt Disney Corporation and the government of France signed a deal to build a new Disney theme park in the suburbs outside of Paris.
How to start a presentation your audience wants to keep listening to
Let’s say you sit down to read a new mystery novel. You crack open the cover, flip to the first page, and just as you’re about to read the first line, your (soon-to-be-former) friend comes over and says, “The butler did it.”
How to handle negative feedback
Do you remember your first negative performance review? I do.
Who’s the hero of your story? Not you.
Ignaz Semmelweis had solved a mystery. And it drove him insane.
How Do You Clarify and Simplify Your Big Idea? – EP075
The Power of “Only” When you’re trying to clarify and simplify your big idea, the word “only” is extremely important.