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Tamsen Webster

Empowering Keynote Speaker and Presentation Strategist

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Storytelling

metaphor-red thread-storytelling

How to Find the “Meta-Metaphors” Big Enough to Hold Your Big Idea – EP068

Find a Metaphor As Big As Your Idea Metaphors are powerful because they take one concept and marry it to another one to help someone understand something.

narrative-red thread-storytelling

Story vs. Narrative – EP063

A System of Stories We use the word “story” a lot, but there are several times when we actually mean something else: narrative.

message makers-red thread-storytelling

Why Telling a Complete Story Doesn’t Always Work – EP062

In Medias Res We talk a lot about telling stories with our messages, but a common mistake is to tell a story that’s already over.

Blog title on a grey and white maze patterned background; antique engraved image of a milestone

The Last Six Miles

I’ve lived in Boston for 25 years now. And if you’ve lived there that long, the famed Boston Marathon has this sneaky effect.

Blog post title on white and grey maze background; antique engraving of a gramophone

What creates the best brand experiences? (or: An ode to Chris Gillespie and Bemelmans Bar)

“Grab your coat / Don’t forget your hat / Leave your worries on the doorstep / Life can be so sweet / On the sunny side of the street.”

Blog title over white and grey maze background; vintage engraved illustration of a hand with scissors cutting a string in half

Just as good in half the time

When I was in high school, my senior English teacher was a granite pylon of a woman. Bat Masterson.

story shapes-red thread-strategy

What is the Shape of Your Story? – EP048

The Three Story Shapes Kurt Vonnegut had this idea that stories have shapes. Here’s how it would work: if you could map a story with the horizontal axis representing time and the vertical axis representing our characters’ fortunes, you could see how it’s structured over time.

jargon-red thread-storytelling

Why Jargon Is So Dangerous – EP043

Jargon’s Many Meanings We all have jargon that’s useful in our industry or company, but we also need to make sure that our message is clear.

business storytelling-red thread-storytelling

A Shortcut to Business Storytelling – EP042

The Three Acts of a Story One of the biggest problems that businesses run into when they try to do business storytelling is that they mistake stories for storytelling.

Personal Red Thread-red thread-storytelling

An Easy Way to Find Pieces of Your Personal Red Thread – EP040

 Understanding Power If you’re trying to figure out what your personal Red Thread is all about, start with what you can do better than anyone else.

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• © 2023 TAMSEN WEBSTER, LLC

Photos by Robbie Quinn, Kevin Seifert, Latimer Studios, and Rick Bern
Videos and additional photos by Bearwalk Cinema • Site by Minima Designs