Find a Metaphor As Big As Your Idea Metaphors are powerful because they take one concept and marry it to another one to help someone understand something.
Storytelling
The Last Six Miles
I’ve lived in Boston for 25 years now. And if you’ve lived there that long, the famed Boston Marathon has this sneaky effect.
What creates the best brand experiences? (or: An ode to Chris Gillespie and Bemelmans Bar)
“Grab your coat / Don’t forget your hat / Leave your worries on the doorstep / Life can be so sweet / On the sunny side of the street.”
Just as good in half the time
When I was in high school, my senior English teacher was a granite pylon of a woman. Bat Masterson.