Let’s wade back into the thick of messaging topics this week. Top of mind? How to find that quick short sentence that powerfully and precisely sums up your idea.
Tools
How could you use it? Shipwreck discovered in Lake Superior
“What’s one practice that you think all leaders should have?” That’s the question someone asked me on a podcast recently.
The Red Thread of You Resource Guide
Have you ever wondered what ties together everything you do? Or, if you already know that, have you ever struggled with how to explain it to other people?
The Red Thread Resource Guide for Business Storytelling
Even if you don’t necessarily need the Red Thread to help you with speaking and presenting, I’m going to bet you do sometimes need to figure out how to strengthen the content and core messages of your business or organization.
The Red Thread Resource Guide for Speaking & Presenting
Even if you, your offspring, or those in your care aren’t going back to school, September always seems like a good time to get back to basics, doesn’t it?
What you really find when you find a Red Thread
So here’s something that I thought might be useful for you: What you really find when you find the Red Thread.
The minds you can’t change
Something I’ve been thinking about lately: What happens when you can’t change someone’s mind?
How to get (and tell!) the stories your company needs
Organizations thrive on stories. Stories of your successful work. Stories of the impact a donor or investor can have. You know those stories exist. Stories of what it’s like to work with or for you.
How could you use it? A Messy Table, a Map of the World
Have you ever struggled to get your audiences to read through all of your content? Your whole proposal? Your whole white paper?
How to build B2C Red Threads
Does the Red Thread approach work with B2C marketing and sales messages? That was one of the questions you asked me when I invited you to ask me anything.