I want to try out a potential new feature of the Red Thread Blog with you today: an “Ask Me Anything: Blog Edition.”
Tools
Message in a Minute: How to make a Problem more persuasive
People are sometimes surprised to learn that not every piece of your Red Thread needs to be an “aha!” moment—or even all that differentiated.
How could you use it? Neutrinos, pennies, and 99¢ iced tea
I have a confession to make. I couldn’t decide which Red Thread Swipefile to feature this week, as there were just so many good ones to choose from.
Message in a Minute: Getting attention with a Goal
Today is all about pudding. As in the English-language idiom, “the proof is in the pudding.”
How could you use it? The Muppet Show Pitch
Have you ever had trouble figuring out how to end a piece of content? Do your presentations or articles just kind of…stop?
Message in a Minute: How to overcome objections to your message
Because objections have been on my clients’ minds a lot lately, I decided to make this wee video:
How could you use it? The real reason fans hate the last season of Game of Thrones
Okay, I get that you might be tempted to think that this post is about some frivolous, three-year-old article about a show you may or may not have seen. You might even be tempted to think there’s nothing here of use to you. Even if that’s you, please reconsider.
Message in a Minute: What does your audience actually care about?
In a previous Message in a Minute video, you learned that the best way to drive action from your idea is to activate your audience’s attachment to the outcome. And the best way to do that was to frame your idea as an answer to a question your audience is currently asking (the GOAL).
Recommended Reading: Attributes or skills? Happiness or success? Plus… blood or water?
“Though she be but little she is fierce.”
Message in a Minute: Make sure your audience cares enough to act
There’s one question—or version of it—I get a lot: How can we get people to care?