Tell them something they can’t unhear.
Ready to find your Red Thread?
Want to find Your Red Thread by yourself?
If want to find your Red Thread on your own, then I wrote my book just for you. It’s a step-by-step guide to the same process I use with my one-on-one clients. Find out more and order your copy here.
Want Tamsen's help?
Well, hello, there! Working with people like you to find your Red Thread is what I love to do most! Now, let’s focus on the kind of experience you want. Do you want me to work just with you or your team one-on-one, or do you want more of a group experience?
One-on-One
Red Thread® Session Consulting
When you want a customized, one-on-one experience to find your or your organization’s Red Thread, you want the Red Thread® Sessions. By the end of our 90 day engagement, you’ll have everything you need to make your message irresistible and strong enough to build on.
- Your Red Thread Statements—the five critical elements that serve as the core components of your (and any!) message:
- The GOAL your idea helps your audience achieve
- The two-part PROBLEM you help them solve to get there
- The shared TRUTH that make the problem impossible to ignore (and inaction impossible
- The high level CHANGE in thinking or behavior that your idea represents
- The ACTION that you or the audience take to make that change concrete
- Your Red Thread Storyline—the 60-second “minimum viable case” for your idea that serves as the core outline of all your messaging and content
- Your Red Thread Throughline—the one-sentence summary that captures both what’s desired and different about your idea
- The draft of a short-form piece of content (think: outline of a sales conversation, book or keynote description, home page copy, etc.) that puts your Red Thread to work
Want more detail?
Not quite what you’re looking for? Let’s set up a call.
In a Group
Mastermind
When you want to find your Red Thread along with a group of others, you want Le Cordon Rouge, the 12-week Red Thread Mastermind. It’s a program I offer twice a year (or on-demand for existing groups) and I designed it to teach you the basics of finding and building your own Red Thread.
Here’s what you’ll learn to build:
- Your Red Thread Statements—the five critical elements that serve as the core components of your (and any!) message:
- The GOAL your idea helps your audience achieve
- The two-part PROBLEM you help them solve to get there
- The shared TRUTH that make the problem impossible to ignore (and inaction impossible
- The high level CHANGE in thinking or behavior that your idea represents
- The ACTION that you or the audience take to make that change concrete
- Your Red Thread Storyline—the 60-second “minimum viable case” for your idea that serves as the core outline of all your messaging and content
- Your Red Thread Throughline—the one-sentence summary that captures both what’s desired and different about your idea
- A short-form piece of content (think: outline of a sales conversation, book or keynote description, home page copy, etc.) that puts your Red Thread to work
Want more details?
Not quite what you’re looking for? Let’s set up a call.
How It Works
Getting started is easy:
- 1- CONTACT: Fill out the contact form below to get started
- 2- CALL: We’ll set up a (free!) 30-minute call to learn more about each other and what you need
- 3- CUSTOMIZE: We’ll deliver a tailored recommendation on the best way to get the outcome you want
But wait, there’s more!
Red Thread Accreditation:
If you want to go even deeper with the Red Thread, the Red Thread Accreditation program is for those who need to regularly find and build multiple Red Threads either for your clients or for your own organization. I offer the Red Thread Accreditation program to previous Mastermind or private clients in a group setting once a year, or as a private, customized program within your agency or organization.
Let’s get started!
