I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

Message in a Minute: Details make the conceptual concrete

Today is all about how to create “actionable change.” That’s the fancy phrase for it, but all actionable change really means is “change people can (or will) actually make.”

How could you use it? Rome Didn’t Fall When You Think It Did

Today seems like an appropriate day to dive into the #swipefile for a history lesson—or rather, a history lesson about a history lesson. In this case, a piece of history that didn’t exactly go as we may have been taught

Message in a Minute: You can’t create change (only the conditions for it)

It’s… been a minute since my last “Message in a Minute” video. I moved apartments and it took me a while to figure out how I wanted to set up my recording equipment in my new office (and I’m still not convinced I have it the way I want!).

How could you use it? iPhones in old paintings

So, is Nicolas Cage a vampire? More importantly, is he locked in an ageless battle royale with fellow immortal John Travolta? And are they the reason there are iPhones in old paintings?!

The fastest way to start your Red Thread

When people ask me, “What is a red thread?” I usually answer this way: a red thread is a story you tell yourself about why things happen the way they do.

How could you use it? The world’s most dangerous garden

Happy Fall, y’all! This week’s featured Swipefile is a fun one for Ian Fleming/James Bond fans, gardening fans, and/or… uh… poison fans.

Does your message pass the “Smart, Capable, Good Test”?

“There’s a secret to creating change, and it’s this: that you, we—all of us—are smart, capable, and good.“

How could you use it? There’s A Good Chance You’ve Made Out With A Drowning Victim From The 1800s

I’m back in the swing of things here at Find the Red Thread HQ (also known as my apartment in downtown Boston!), which means I’m also back in the swing of doing a more in-depth look at one Swipefile article this week, with some thoughts on how you could use the story in your own […]

How to answer “What do you do?”

Confession time: A huge part of why I created the Red Thread method in the first place was to solve a persistent problem of mine—I hate to write. More specifically, I hate staring at a blank page or screen.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.