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Create an Enduring Message for Your Brand When Tamsen and her husband took a vacation to Amsterdam, they stopped by Manchester, England. They had a free day and asked their local friend for advice. He suggested they take a visit to Chetham’s Library, the oldest public library in the English-speaking world, and home to a […]Read More →
The Power of a Great Red Thread in a Commencement Address What do you do when you have less time to present your pitch or speech than you thought you had? It can be terrifying, especially if you’re not in charge of what the product of that edited message is going to be. In this […]Read More →
Message, Platform, and Audience Presence is something we all aspire to cultivate, but it’s something we struggle to define. It’s easy to tell when it’s not there, but figuring out how to get it is a different story entirely. To a certain extent, the question itself is leading us astray: presence isn’t something we can […]Read More →
Do Your Red Threads Match? When we’re in the middle of a job search, we often get fixated on a single question: “What should I do?” But this can get us off track, and distract us from asking ourselves what will make us feel truly comfortable, powerful, and strong in that job search. This is […]Read More →
How to Create Anticipation How do you make your message more interesting? You’re often told to tell people what you’re going to tell them, tell it, and then tell them that you told them. But that’s not very interesting because it doesn’t have suspense. As Nick Morgan says, “the difference between a story and an […]Read More →
Psychological Reactance This week on Find the Red Thread, Tamsen discusses the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite. This is something that we’re always going to pay attention to if we’re trying […]Read More →
The Tortoise and the Hare “The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that idleness can ruin even the greatest gifts. Stories are uniquely powerful at transferring meaning from […]Read More →
A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for? Each person has a different perspective, even if their demographics match on paper. Why is […]Read More →
Meaning in Your Message that Drives Change When we’re trying to get someone to make a change, there are certain fundamental questions that they need to be answered in your message before they will give it a try. When something is not working in your message, try going through the steps of the Red Thread. […]Read More →
The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread. In her […]Read More →