I overthink so you don’t have to.
I don’t want you to miss a thing
Pick your format and be the first to get all my content.
FRESH THREADS
The Freenoter Podcast
There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!
The 4 Message Mindsets – EP033
Balancing Message Mindsets When you’re putting a message together you need to be aware of what kind of form people like to hear a message take. Some people like stories, or quotes, or to see the data behind something, or even to be coached through an exercise that helps them experience a message for themselves. […]
Read More 
“Internalize, Don’t Memorize” – EP032
Focus on the Meaning of Your Message We want to make our message memorable, but how do we make it memorable to us? When we focus on memorizing things word-for-word, we often forget the meaning behind those words. The problem is that, as the Red Thread teaches us, it’s the meaning of your message that […]
Read More 
How to Add Variety to Your Message – EP031
The Stories Hiding in Plain Sight What do you do when your message starts to feel flat? First of all, don’t worry, because it’s a perfectly normal feeling, especially if all you’re working with is a tagline or a positioning statement. Those things often focus on surface details and don’t give us a roadmap for […]
Read More 
The 3 Types of Messages – EP030
Answer Your Audience’s Key Question When you’re trying to figure out how to craft your message for all of the different people you want it to reach, you can end up addressing the question you want to answer, rather than the question your audience needs to have answered. The good news is that there are […]
Read More 
How to Create a Great Opening for Your Presentation or Pitch – EP029
How to Start Your Speech So you’ve done a lot of great work on your Red Thread and you think you have a great talk mapped out, but there’s one problem: you need to figure out how to start your speech. This week on Find the Red Thread we take a look at the three […]
Read More 
The Red Thread of Sales Calls – EP028
Framing Your Problem the Right Way Even if you’re not in Sales, the fact is you still have to sell all the time. A lot of the time we don’t know what to say when we’re on a sales call because it feels uncomfortable, or like we’re pushing ourselves onto somebody else. However, when you […]
Read More 
How to Make Sure Your Message Makes Sense – EP027
The Make-Sense Mandate Our brains are wired to try to make meaning— scientists call it the “make-sense mandate.” When researchers gave people three random sentences they would always try to string them together into some type of story. The way we make our message makes sense is universal, so as message makers we need to […]
Read More 
Messaging Fast and Slow – EP026
Craft a Message That Resonates With Your Audience In this week’s episode of Find the Red Thread, Tamsen breaks down some ideas from Daniel Kahneman’s book, Thinking Fast and Slow to illustrate how to craft a message that resonates with your audience. We think at two levels: there’s a fast level where an image or a […]
Read More 
The Red Thread of Warby Parker – EP025
Doing Well By Doing Good This week on Find the Red Thread, Tamsen looks at Warby Parker to show us a great example of a Red Thread being used to its best effect. It all starts with the question, “Who am I for?” Warby Parker has narrowed that down with glasses are low price, high […]
Read More 
Does Your Message Have Enough Hooks? – EP024
Making Your Message Memorable Our brains continually make split-second decisions about what to hold onto and what to let go of. As communicators, we need to make sure we’re giving our listeners the hooks they need hold onto our message, and we do that by making meaning. So how do we make meaning? By connecting […]
Read More 