• Skip to main content

Tamsen Webster

Empowering Keynote Speaker and Presentation Strategist

  • About
  • For Organizations
  • For Individuals
  • Speaking
  • Content
  • Contact
  • Newsletter

I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

Please enter your name.
Please enter a valid email address.
Join over 3,000 of us!

Thanks for subscribing! Please check your email for further instructions.

Something went wrong. Please check your entries and try again.

I don’t want you to miss a thing

Pick your format and be the first to get all my content.

Vintage engraving showing a hand grenade, 1864

YOUTUBE

YOUTUBE


LEARN MORE

APPLE PODCASTS

APPLE PODCASTS

LEARN MORE

LIBSYN

LIBSYN

LEARN MORE

FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now! 

  • Change
  • Tools
  • Branding & Messaging
  • Storytelling
  • Presenting
brand-red thread-branding

Why the Path to a Better Brand Starts with the Red Thread – EP044

Before You Rebrand, Find Your Red Thread In all the years that Tamsen has done branding and messaging strategy, the one thing that always been true is that no one is ever happy with the result of a branding or rebranding exercise. The reason for that is that we tend to confuse a brand with […]
Read More →
jargon-red thread-storytelling

Why Jargon Is So Dangerous – EP043

Jargon’s Many Meanings We all have jargon that’s useful in our industry or company, but we also need to make sure that our message is clear. A clear message means there’s a clear meaning, and a clear meaning is what inspires action, so that means we want to make sure that the words that we […]
Read More →
business storytelling-red thread-storytelling

A Shortcut to Business Storytelling – EP042

The Three Acts of a Story One the biggest problems that businesses run into when they try to do business storytelling is that they mistake stories for storytelling. However, if we understand story from the right perspective, we have everything we need to turn anything we have to say into something that feels like a […]
Read More →
conclusion-red thread-tools

The Biggest Mistake You Can Make in Your Conclusion… and How to Avoid It – EP041

Leave Clues for Your Conclusion In Ancient Greek theater, an actor suspended from a crane playing a god would swoop in at the end to resolve the plot. From this, we have the concept of deus ex machina, “god from the machine.” While this is certainly an exciting way to tie up the loose ends […]
Read More →
Personal Red Thread-red thread-storytelling

An Easy Way to Find Pieces of Your Personal Red Thread – EP040

Understanding Power If you’re trying to figure out what your personal Red Thread is all about, start with what you can do better than anyone else. For many people, figuring out what’s going to be powerful for them is easier said than done. Power is energy sustained over time. So, where does our energy come […]
Read More →
trains-red thread-tools

How to Write the Rest of Your Message – EP039

Your Message as a Journey When you’re putting together a large message, like an article, book, or talk, part of the challenge is figuring out what to put in between the pieces of your Red Thread. If you’re putting that much effort into a message, what you’re trying to do is get someone to move […]
Read More →
memorable quote-red thread-tools

How to Create Your Own Memorable Quotes – EP038

Finding the Proverb in Your Message We can all agree that some messages are more memorable than others but, for some of these messages, an even stickier phrasing has replaced the original. The memorable quote, “Play it again, Sam,” for example, isn’t actually what Humphrey Bogart says in Casablanca. For these messages, our collective consciousness […]
Read More →
fox or a hedgehog-red thread-branding

How to Make the Most of Who You Already Are – EP037

Are You a Fox or a Hedgehog? There are many times when we’re trying to figuring out how to position who we are and what we do (our Red Threads) for a particular situation: switching jobs, or expanding our business into a new industry. We want to figure out, based on what we’ve done before, […]
Read More →
write a conclusion-red thread-tools

How to Write a Conclusion – EP036

How To Write a Conclusion A great conclusion is one of the best opportunities we have to make sure that our message really sticks. At the end of a message, people want to tie everything together and have it make sense, which means that all you have to do is recap the Red Thread. But […]
Read More →
curse of knowledge-red thread-storytelling

Why Some People Just Don’t “Get It” – EP035

The Curse of Knowledge We spend a lot of time and energy crafting our messages but sometimes an audience just doesn’t “get it,” even though it makes complete sense to us. This happens because of a well-known phenomenon called “The Curse of Knowledge.” Basically, our brains have a cognitive bias that makes it impossible to […]
Read More →
  • « Previous
  • 1
  • …
  • 15
  • 16
  • 17
  • 18
  • 19
  • …
  • 21
  • Next »

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

Please enter your name.
Please enter a valid email address.
Join over 3,000 of us!

Thanks for subscribing! Please check your email for further instructions.

Something went wrong. Please check your entries and try again.
« Previous Page

EVENTS PRAISE ASSESSMENT

• © 2021 TAMSEN WEBSTER, LLC

Photos by Robbie Quinn, Kevin Seifert, Latimer Studios, and Rick Bern
Videos and additional photos by Bearwalk Cinema • Site by Minima Designs