I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

Find the Red Thread in Your Pitch (and in Thrive Global’s Pitch Deck) – EP004

The Red Thread in a Pitch In this episode of Find The Red Thread, Tamsen takes a look at Arianna Huffington’s latest venture, Thrive Global, to show how the five pieces of the Red Thread apply to a real-world pitch example. Looking at the four sentences on their About page, we see how the five steps […]

Where Does The Red Thread Come From? – EP003

Finding The Right Path In this episode, Tamsen explains that the image of the Red Thread comes from a familiar story in Greek mythology that you may have heard of: the Minotaur and the Labyrinth. From the myth of the Minotaur and the Labyrinth, we learn that fighting your battles isn’t necessarily the hard part, […]

What Is The Red Thread? – EP002

Wow, I can’t believe it’s been so long since I first posted my first video answering the question “What is the Red Thread?” I put a shiny new 2020 update on this original video, and you can read all about it here. Make Meaning What is the Red Thread? Whether we’re trying to create change, […]

Mister Rogers’ Red Thread – EP001

Mister Rogers’ Red Thread The Red Thread comes from a Swedish expression that seeks to uncover the one thing that ties a life, an event, or a thing together—the throughline. In the inaugural episode of Find The Red Thread, Tamsen Webster reveals the truth that everyone has a red thread. We all have a way that […]

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.