I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

The Red Thread of Warby Parker – EP025

Doing Well By Doing Good This week on Find the Red Thread, Tamsen looks at Warby Parker to show us a great example of a Red Thread being used to its best effect. It all starts with the question, “Who am I for?” Warby Parker has narrowed that down with glasses are low price, high […]

Does Your Message Have Enough Hooks? – EP024

Making Your Message Memorable Our brains continually make split-second decisions about what to hold onto and what to let go of. As communicators, we need to make sure we’re giving our listeners the hooks they need hold onto our message, and we do that by making meaning. So how do we make meaning? By connecting […]

How to Find the Red Thread in Others’ Messages – EP023

Spot the Red Thread in Others’ Messages One of the best ways to get better at crafting messages around a Red Thread is to see how it shows up in others’ messages. Most people aren’t explicitly using the Red Thread Method, but there are some “tells” that signal where the key concepts are in a […]

The Two Learning Styles You REALLY Need to Master – EP022

How to Make it Stick After putting so much work into your Red Thread, you want to be sure that your message will stick. The key is to understand how to engage with different learning styles, but probably not the ones you’ve been taught. While everyone has heard about the differences between visual, auditory, and […]

How to Move Beyond #fearandbabysteps – EP021

Taking an Idea from Good to Great It’s sometimes hard to tell what can take your idea from good to great, but we know that difference is a game changer. This week, Tamsen breaks down the two things that get in the way of an amazing Red Thread: fear and baby steps. There are a […]

persuade your audience-red thread-strategy

Crossing the “No Hole” – EP020

The Steps From “No” to “Yes” When we put a message out there, we want to make sure that people end up thinking differently afterward. You want to persuade your audience to say yes. The challenge is that sitting between where somebody is and where you want them to be is a giant, yawning gap […]

The 5 Most Common Red Thread Mistakes – EP019

How to Avoid Some Common Mistakes If you’ve been working on finding your own Red Thread, there are some common mistakes that you need to watch out for. In this episode, Tamsen goes through each step of the Red Thread— Goal, Problem, Idea, Change, and Action— and points out how to approach each one. Goal: […]

The Key to Enduring Messages and Brands – EP018

Create an Enduring Message for Your Brand When Tamsen and her husband took a vacation to Amsterdam, they stopped by Manchester, England. They had a free day and asked their local friend for advice. He suggested they take a visit to Chetham’s Library, the oldest public library in the English-speaking world, and home to a […]

commencement address-presenting-red thread

Can Your Message Survive an Edit – EP017

The Power of a Great Red Thread in a Commencement Address What do you do when you have less time to present your pitch or speech than you thought you had? It can be terrifying, especially if you’re not in charge of what the product of that edited message is going to be. In this […]

How to Get “Presence” – EP016

Message, Platform, and Audience Presence is something we all aspire to cultivate, but it’s something we struggle to define. It’s easy to tell when it’s not there, but figuring out how to get it is a different story entirely. To a certain extent, the question itself is leading us astray: presence isn’t something we can […]

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.