I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

I don’t want you to miss a thing

Follow me on YouTube and be the first to get all my content.

Vintage engraving showing a hand grenade, 1864

YOUTUBE

LEARN MORE

FRESH THREADS

The Red Thread Workshop

Does one of these sound like you?

You’re an author looking to pull your ideas together into a single concept for your next book
You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

psychological reactance-red thread-tools

How to Match Message to Mindset – EP013

Psychological Reactance This week on Find the Red Thread, we’ll discuss the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite.

memorable stories-red thread-storytelling

How to Find Meaningful, Memorable Stories – EP012

The Tortoise and the Hare “The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that idleness can ruin even the greatest gifts.

Who are you for? – EP011

A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?

What’s Missing from Your Message? – EP010

Meaning in Your Message that Drives Change When we’re trying to get someone to make a change, there are certain fundamental questions that they need to be answered in your message before they will give it a try.

How to Move Your Audience to Action – EP009

The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread.

How to Make Your Red Thread Unique – EP008

Standing Out This week I’ll show how asking the little questions will help you answer the big ones.

You and Your Favorite Movie – EP007

What Do You and Your Favorite Movie Have in Common? Understanding the Red Thread is one thing, but discovering what it means to you and your life can be tricky. What can you do to help? Think about your favorite movie.

The Red Thread of United Parcel Service (UPS) – EP 006

Finding a New Solution to Old Problems UPS is the world’s largest package delivery service. Their Red Thread is to figure out how to get something from point A to point B as quickly as possible.

Discover The Red Thread in Brian Little’s TED Talk, “Who Are We Really? The Puzzle of Personality” – EP005

The Difference Between a Good Talk and a Great One This week, I find the Red Thread in a TED talk by Brian Little: “Who Are You Really? The Puzzle of Personality.”

Find the Red Thread in Your Pitch (and in Thrive Global’s Pitch Deck) – EP004

The Red Thread in a Pitch In this episode of Find The Red Thread, I take a look at Arianna Huffington’s latest venture, Thrive Global, to show how the five pieces of the Red Thread apply to a real-world pitch example.

« Previous
1
…
27
28
29
30
Next »

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.