Tamsen Webster

Empowering Keynote Speaker and Presentation Strategist

I overthink so you don’t have to.

The Message Design Institute Newsletter

Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.

Sign up now, and get Tamsen's Buy-In Building Blocks Toolkit: a single sheet of paper that will help you create everything necessary to build any and all messaging collateral you might need to get the right people invested in your offering or approach—fast.

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FRESH THREADS

The Red Thread Workshop

Does one of these sound like you?

  • You’re an author looking to pull your ideas together into a single concept for your next book
  • You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
  • You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

curse of knowledge-red thread-storytelling

Why Some People Just Don’t “Get It” – EP035

The Curse of Knowledge We spend a lot of time and energy crafting our messages but sometimes an audience just doesn’t “get it,” even though it makes complete sense to us.
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cause shaming-red thread-strategy

The Antidote to “Cause Shaming” – EP034

Working Together Against Cause Shaming Most of us have certain things that we care so deeply about that we’re willing to take extraordinary measures to defend or advance that cause or belief.
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message mindsets-red thread-tools

The 4 Message Mindsets – EP033

Balancing Message Mindsets When you’re putting a message together you need to be aware of what kind of form people like to hear a message take.
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meaning of your message-red thread-presenting

“Internalize, Don’t Memorize” – EP032

Focus on the Meaning of Your Message We want to make our message memorable, but how do we make it memorable to us? When we focus on memorizing things word-for-word, we often forget the meaning behind those words.
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How to Add Variety to Your Message

How to Add Variety to Your Message – EP031

The Stories Hiding in Plain Sight What do you do when your message starts to feel flat?
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types of messages-red thread-strategy

The 3 Types of Messages – EP030

Answer Your Audience’s Key Question When you’re trying to figure out how to craft your message for all of the different people you want it to reach, you can end up addressing the question you want to answer, rather than the question your audience needs to have answered.
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how to start your speech-red thread-presenting

How to Create a Great Opening for Your Presentation or Pitch – EP029

How to Start Your Speech So you’ve done a lot of great work on your Red Thread and you think you have a great talk mapped out, but there’s one problem: you need to figure out how to start your speech.
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sales calls-branding-red thread

The Red Thread of Sales Calls – EP028

Framing Your Problem the Right Way Even if you’re not in Sales, the fact is you still have to sell all the time.
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message makes sense-red thread-tools

How to Make Sure Your Message Makes Sense – EP027

The Make-Sense Mandate Our brains are wired to try to make meaning— scientists call it the “make-sense mandate.”
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message that resonates-red thread-branding

Messaging Fast and Slow – EP026

Craft a Message That Resonates With Your Audience In this week’s episode of Find the Red Thread, Tamsen breaks down some ideas from Daniel Kahneman’s book, Thinking Fast and Slow to illustrate how to craft a message that resonates with your audience.
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The Message Design Institute Newsletter


Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.

Sign up now, and get Tamsen's Buy-In Building Blocks Toolkit: a single sheet of paper that will help you create everything necessary to build any and all messaging collateral you might need to get the right people invested in your offering or approach—fast.