I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The Red Thread Workshop

Does one of these sound like you?

You’re an author looking to pull your ideas together into a single concept for your next book
You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

The 9 articles, ideas, and tools that change my world in 2022

In last week’s edition, I shared the nine posts of 2022 you read the most. I featured three of them from my #swipefile, but over the course of an average year, I share well over 300+. Not all of them stick around in my head, but some of them do.

Your Top 9 Posts of 2022

Somehow it’s already mid-January, but this year’s brisk pace strikes me as a good sign. After all, the last couple of years have been…different, and decidedly not brisk. That said, there were any number of highlights, some even right here on this blog!

The problem with stories

You may have noticed it: there’s a problem with storytelling.

How could you use it? Learning better by not learning at all

It’s always fascinating to me when, despite our best technological efforts to “optimize” how things are done, the way humans already do something turns out to be the optimal model.

The Bucket Brigade, or: How to explain your importance

When you’re working to solve a big, complicated problem—it can be hard to explain why what you’re doing is important. At least, it can be hard to explain it in a way that doesn’t take credit for the whole solution or the whole effort.

How could you use it? How the brain reconciles our sense of self

Sometimes the things you find for your swipefile (where you stash interesting information for potential future use) are great for “here’s an interesting example of a point I want to make.” But then, sometimes, what you find is more “here’s information that changes or informs how I see the world

Why a one-sentence summary is so hard (and how to make it easier)

Let’s wade back into the thick of messaging topics this week. Top of mind? How to find that quick short sentence that powerfully and precisely sums up your idea.

How could you use it? Shipwreck discovered in Lake Superior

“What’s one practice that you think all leaders should have?” That’s the question someone asked me on a podcast recently.

The Red Thread of You Resource Guide

Have you ever wondered what ties together everything you do? Or, if you already know that, have you ever struggled with how to explain it to other people?

The Red Thread Resource Guide for Business Storytelling

Even if you don’t necessarily need the Red Thread to help you with speaking and presenting, I’m going to bet you do sometimes need to figure out how to strengthen the content and core messages of your business or organization.

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.