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FRESH THREADS
NEW! The Freenoter Podcast!
There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!
Your website is scan-friendly. But is it on message?
How can you make your messaging stronger on your website? Make it “scan-friendly” — make sure the key points of your message are what people see when they scroll quickly through it. In this week’s episode of What’s Missing From This Message?, I walk you through what I see on Stability Health’s VERY scan-friendly site. Don’t forget to subscribe so you […]
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An idea is an answer. Do you know the question?
I have a question to ask you about your idea. Actually, we all do. Here it is: What question does your idea answer? An idea is an answer — and it isn’t enough See, an idea doesn’t exist on its own, even if it sometimes feels that way. Ideas come from questions. Always. It’s how your brain built your idea. It’s […]
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How to find what’s missing in a message (AKA “What chicken sexing can teach you about learning”)
My brain is crap for details like lyrics to songs (remind me to tell you about the time I didn’t realize a song I sang around the house was about morphine… even though the word “morphine” was literally coming out of my mouth when I sang it), what Alexa JUST told me the temperature was (seriously, […]
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How to find (and use!) analogies that aren’t OVERused
Imagine you’re in this situation: You have a big idea. It’s not one people have heard before, but its impact could be huge. You have an opportunity to talk about it (say, to present it to your boss, or in a session at a conference), but your time slot is short. On top of that, your […]
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Want to drive action from your audience? Ask this question.
Back when we were talking about making your message measurable I suggested you answer one question about every message or piece of content you put out there: What does this particular message need to do? Ideally that outcome flows two ways: there’s a benefit to you (why you’re creating that content or message in the first place) and a benefit to […]
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Five top tools for 2020… and a free prize!
Ah, that New Year smell, when everything is fresh and new and only possibility lies ahead. But you’re not satisfied with possibility, are you? No… not you! You want to get things done. So, here’s a little New Year’s present for you: instead of the regular #swipefile, here are my top 5 tools from 2019 that […]
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How to set better New Year’s resolutions? Find a Red Thread instead. *2020 Update*
This post first appeared around this time last year. I’ve updated with this year’s results and my Red Thread® for next year, too. Yep. That time again. New Year’s Resolution time. Everyone’s goal-setting, theming, three-wording, and all-around resolving. Fun fact: when I was a Weight Watchers leader, all the new folks didn’t usually show up […]
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Should great performance be your goal? Or great *expression*?
We’ve talked before about setting an outcome for your message — that’s what makes your message measurable. It also helps you shape your content. But when you talk to others about your ideas, what should your goal for delivery be? What will help you shape how you get your ideas across? There’s obviously a huge range of situations where we need to […]
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How to make your message measurable
You put a lot of work into your messages. You spend a lot of time and effort on building, writing and sharing your content, your presentations, maybe even your book. At a high level, there are reasons all that work is worth it. If your messages work the way you want them to, they’ll help you […]
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Can you profit from speaking for free?
I’m obviously a big believer in the power of speaking to drive business, both to and for your business. If you’re in a business (or represent one), there are few opportunities better than a conference stage to get in front of the people you want to hear your message. When it comes to that kind of speaking, I see […]
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