I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

How could you use it? Why (and which) people believe in ghosts

When it comes to drafting messages and creating change, belief plays a major role. Sometimes, others’ beliefs make sense to us. Other times? Not so much.

Message in a Minute: Paint the picture of what’s possible

There’s lots of (very good) advice out there about showing people what their lives may look like after they make the change your idea represents.

How could you use it? Maybe there isn’t a Hobo Code after all…

Sometimes you need to talk about how things aren’t what you thought they were. Or about how informal communication systems appear to fill gaps in formal ones. Or even about how important it is to simply be seen.

Message in a Minute: Details make the conceptual concrete

Today is all about how to create “actionable change.” That’s the fancy phrase for it, but all actionable change really means is “change people can (or will) actually make.”

How could you use it? Rome Didn’t Fall When You Think It Did

Today seems like an appropriate day to dive into the #swipefile for a history lesson—or rather, a history lesson about a history lesson. In this case, a piece of history that didn’t exactly go as we may have been taught

Message in a Minute: You can’t create change (only the conditions for it)

It’s… been a minute since my last “Message in a Minute” video. I moved apartments and it took me a while to figure out how I wanted to set up my recording equipment in my new office (and I’m still not convinced I have it the way I want!).

How could you use it? iPhones in old paintings

So, is Nicolas Cage a vampire? More importantly, is he locked in an ageless battle royale with fellow immortal John Travolta? And are they the reason there are iPhones in old paintings?!

The fastest way to start your Red Thread

When people ask me, “What is a red thread?” I usually answer this way: a red thread is a story you tell yourself about why things happen the way they do.

How could you use it? The world’s most dangerous garden

Happy Fall, y’all! This week’s featured Swipefile is a fun one for Ian Fleming/James Bond fans, gardening fans, and/or… uh… poison fans.

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.