I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

Message in a Minute: How to make your own Message in a Minute

If you’ve ever wanted to be able to get your big idea across in a small amount of space or time, this week’s video is for you. How to make your own Message in a Minute Here’s the video’s Red Thread: GOAL: Get your big idea across in the aforementioned small amount of space or time. PROBLEM: When […]

How could you use it? Why is New York Unearthing a Brook It Buried a Century Ago?

For the first official “How Could You Use it?” of 2022, I present this fun little New York Times article:

The articles that changed my world in 2021

In last week’s edition, I shared which of my 2021 posts you found most useful. One of the most popular 2021 posts was actually one I didn’t feature last week: the six 2020 #swipefile articles I found most useful.

The 9 most popular posts of 2021

I know most folks say to enter a new year boldly, but given how the last two have gone, I’m giving 2022 the side-eye until we get to know each other better.

How could you use it? Why (and which) people believe in ghosts

When it comes to drafting messages and creating change, belief plays a major role. Sometimes, others’ beliefs make sense to us. Other times? Not so much.

Message in a Minute: Paint the picture of what’s possible

There’s lots of (very good) advice out there about showing people what their lives may look like after they make the change your idea represents.

How could you use it? Maybe there isn’t a Hobo Code after all…

Sometimes you need to talk about how things aren’t what you thought they were. Or about how informal communication systems appear to fill gaps in formal ones. Or even about how important it is to simply be seen.

Message in a Minute: Details make the conceptual concrete

Today is all about how to create “actionable change.” That’s the fancy phrase for it, but all actionable change really means is “change people can (or will) actually make.”

How could you use it? Rome Didn’t Fall When You Think It Did

Today seems like an appropriate day to dive into the #swipefile for a history lesson—or rather, a history lesson about a history lesson. In this case, a piece of history that didn’t exactly go as we may have been taught

Message in a Minute: You can’t create change (only the conditions for it)

It’s… been a minute since my last “Message in a Minute” video. I moved apartments and it took me a while to figure out how I wanted to set up my recording equipment in my new office (and I’m still not convinced I have it the way I want!).

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.