I overthink so you don’t have to.
The Red Thread® Newsletter
Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.
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The Red Thread Workshop
Does one of these sound like you?
- You’re an author looking to pull your ideas together into a single concept for your next book
- You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
- You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way
If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.
This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.
How could you use it? A Messy Table, a Map of the World
How to build B2C Red Threads
Ask me anything!
Message in a Minute: How to make a Problem more persuasive
How could you use it? Neutrinos, pennies, and 99¢ iced tea
Message in a Minute: Getting attention with a Goal
How could you use it? The Muppet Show Pitch
Message in a Minute: How to overcome objections to your message
How could you use it? The real reason fans hate the last season of Game of Thrones
Message in a Minute: What does your audience actually care about?
The Red Thread® Newsletter
Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.