I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The Red Thread Workshop

Does one of these sound like you?

You’re an author looking to pull your ideas together into a single concept for your next book
You’re a founder that needs a better way to quickly explain, in plain English, your start-up’s big idea
You’re an individual or solo entrepreneur looking to use the power of storytelling to talk about yourself in a more engaging way

If you’ve been curious about taking a deeper dive into learning about how to use the Red Thread, but aren’t quite ready for one-on-one consulting, I invite you to join your peers and me in these special laser-focused-topic Red Thread Workshops.

This workshop is designed to not only deliver an overview of components that make up your Red Thread but also give you the tools and structure that can make sure your message not only stands out—but is built to last.

How could you use it? A Messy Table, a Map of the World

Have you ever struggled to get your audiences to read through all of your content? Your whole proposal? Your whole white paper?

How to build B2C Red Threads

Does the Red Thread approach work with B2C marketing and sales messages? That was one of the questions you asked me when I invited you to ask me anything.

Ask me anything!

I want to try out a potential new feature of the Red Thread Blog with you today: an “Ask Me Anything: Blog Edition.”

Message in a Minute: How to make a Problem more persuasive

People are sometimes surprised to learn that not every piece of your Red Thread needs to be an “aha!” moment—or even all that differentiated.

How could you use it? Neutrinos, pennies, and 99¢ iced tea

I have a confession to make. I couldn’t decide which Red Thread Swipefile to feature this week, as there were just so many good ones to choose from.

Message in a Minute: Getting attention with a Goal

Today is all about pudding. As in the English-language idiom, “the proof is in the pudding.”

How could you use it? The Muppet Show Pitch

Have you ever had trouble figuring out how to end a piece of content? Do your presentations or articles just kind of…stop?

Message in a Minute: How to overcome objections to your message

Because objections have been on my clients’ minds a lot lately, I decided to make this wee video:

How could you use it? The real reason fans hate the last season of Game of Thrones

Okay, I get that you might be tempted to think that this post is about some frivolous, three-year-old article about a show you may or may not have seen. You might even be tempted to think there’s nothing here of use to you. Even if that’s you, please reconsider.

Message in a Minute: What does your audience actually care about?

In a previous Message in a Minute video, you learned that the best way to drive action from your idea is to activate your audience’s attachment to the outcome. And the best way to do that was to frame your idea as an answer to a question your audience is currently asking (the GOAL).

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The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.