On my continued theme of experimenting with different forms of content, today I bring you “Message in a Minute,” which is—you guessed it!—a one-minute video about a single idea.
In this first version, it’s all about this one:
Great ideas aren’t found, they’re built.
Here’s the Red Thread of the video:
- GOAL: When you’re an expert with big ideas, one of the biggest challenges you face is getting people to understand your idea and why it’s so powerful.
- PROBLEM: The challenge? Understanding doesn’t happen all at once. It’s not (just!) an event, it’s a process—one where your brain continues to collect pieces of information and connect them until they all make sense together.
- TRUTH: In other words, great ideas aren’t found, they’re built…piece by piece by your brain, in your brain.
- CHANGE: If you want to make sure people understand your idea, don’t just give them the idea, give them all the pieces of the idea that will help them make it makes sense. (*ahem* Red Thread® *ahem*)
- ACTION: That, of course, means you need to understand those pieces, too, and check that they do, in fact, add up to your idea—in a way that your audience would agree with.
- GOAL REVISITED: When you give someone those connected pieces, they’re able “rebuild” your idea in their own minds. That often leads them to not only understand why your idea is powerful, but why it’s powerful to them, and for them, too.
How to apply it
The whole point of these “Message in a Minute” videos and posts is to keep things short, so I’ll resist the urge to go too much deeper here. Since “great ideas aren’t found, they’re built” is one of the foundational concepts of all my work, you can see it at work in all my content. In every case, I’m focusing on a particular piece of an idea, or an element of the understanding-to-action process, or presenting a complete idea with all of its pieces (a la the Red Thread outline you see, above).
That last part is how all of this comes back down to you and your work: when you understand your idea at both the “whole” and “parts” level, you open up a huge world of how to talk about your idea. Depending on the format, or even your mood, you can choose to focus on:
- a particular element of your idea (e.g., What question does it answer for your audience (the Goal)? What are all the different ways people ask that question? Why are all those different versions valid? etc.)
- different audiences for your idea (e.g., What story would leaders tell themselves about why your idea is the right one for them? What story would front-line staff tell themselves? etc.)
- different applications of your idea (e.g., How does your idea apply to or affect individuals? Teams? Whole organizations? How would it apply to different stages of a decision-making or other process? etc.)
Given that combination of elements, audiences, and applications, the potential variations on your message could be nearly infinite—as could the potential audiences and impact for it.When you understand your idea at both the whole and parts level, you open up a huge world of how to talk about your idea. Click To Tweet
Please note that many of the links are affiliate links, which means if you buy a thing I link to, I get a percentage of the cost, and then donate it to charity.
Here is a one-minute message for you. Great ideas aren’t found, they’re built. Now why does that matter? Well, it matters if you want people to understand your idea and what makes it powerful. See, understanding doesn’t happen all at once. Your brain is constantly looking for little pieces of information and putting them together until, boom, they all make sense together.
So if you want someone else to understand your idea, you need to give them not just the idea, but all the pieces that will help them make it make sense. And yeah, that means you need to understand what those pieces are and make sure they make sense together. But when you do that, you might just find that people not only understand your idea, they find it as powerful and as irresistible as you do.
I’m Tamsen Webster of tamsenwebster.com. This has been a message in a minute.
Like this content? Be the first to get it delivered directly to your inbox every week (along with a lot of other great content, including my #swipefiles). Yes, please send me the Red Thread newsletter, exclusive information, and updates.