How big is your big idea?

If you think the next big idea is yours (or just want to see if it could be!), your first big step is figuring out exactly how big it is in five key areas.

After you answer these 25 questions, you’ll know exactly where you and your idea are already strong, where you could be stronger, and where to focus first.

Because the best ideas aren’t just built, they’re built to last.

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