How to Make Your Idea Irresistible 

When you’re in the business of sharing your big idea with the world, what can you do when so many tried-and-true ways to do that are… gone? If everything else is different, it’s tempting to think you have to do or be something different, too. 

But you don’t. You don’t have to change your idea. Your idea is already great. After all, it sustained your speaking, consulting, and content before now, right? (And even if it didn’t, read on…).

The only thing you need to do is make your idea irresistible to those who need it most. You need a way to talk about your idea that makes inaction impossible. 

You need a way to make prospective clients and customers not only understand your idea, but understand why they need it right now. 

Which means you really need a Conversational Case™ for your idea. What’s that? It’s a simple tool I developed that will help you develop a short summary of not only what your idea is, but why it’s important. 

It will help you address many of the questions you’re facing right now, like: 

• I know my idea is the right idea, but how do I get other people to know my idea is the right idea (How do I explain to speaker bureaus? How to develop the right one-sheet? How can I develop virtual offerings?)
• How can I adapt the powerful message that worked well in the past and make it relevant for the questions people are asking right now? 
• How can I articulate my idea in a way that is both understandable and desirable?.

If you want to turn your message into something strong enough to stand out and sustain your business then join me for “How to Make Your Idea Irresistible.”