Tell them something they can’t unhear.
How big is your big idea?
Take the FREE Red Thread Assessment and find out
An idea is only as strong as the case for it.
No matter where you want your idea to go, you know you need the message that will take it there. Maybe it’s a talk, or a book, or a platform to change the world. Maybe it’s all three.
Yet you also know the best messages aren’t just motivational mantras and compelling calls to action. The best message is a case for your idea. The case for why your big idea is the answer to their big questions. The case for why your idea is the only one that makes sense – rationally and emotionally.
That case? The case they can’t unhear? It already lies within you. It’s how you built your idea in the first place. It’s called the Red Thread® and it’s what will make your message as powerful as your idea.
Let’s build yours.
WHICH OF THESE IS YOU?
PRODUCTS AND PACKAGES
Let's do this.
Red Thread® Review
You send me your pitch, proposal, or presentation, I’ll tell you how to make it even stronger.
$3,000
To get there, we’ll:
- You’ll send me your pitch deck, book proposal, or presentation in advance
- I’ll audit how your messaging performs in four key areas
- Together we’ll discuss a list of recommendations for specific actions you can take to improve your content or messaging in all four areas
The Red Thread® Review also includes:
- Pre-session materials review
- Recording and transcription of our video conference call
- Audit results and recommendations
Red Thread® Session
Over series of virtual sessions, we’ll find and build the Red Thread® of your next big idea. You’ll walk away not only with your idea, but also a clear, differentiated, and powerful case for it – something they can’t unhear.
$6,000
We’ll start with scheduling one 30-minute and one 90-minute virtual meetings with your working team to:
- Decide the initial application or use case of the message (the deliverable),
- Define the primary audience and its mindset for that use case: what they want, value, and struggle with, and
- Review an initial version of the case for your message
In additional virtual meetings we’ll:
- Define and refine the five key elements that serve as the Red Thread of your message
- Draft the "storyline" — the high-level outline or elevator pitch — of your message
- Draft the “throughline” — the one-sentence summary of your message
We’ll continue working in virtual sessions until we've completed one round of edits on the agreed-upon deliverable. For an additional $1,500 USD, we’re happy to craft the first draft.
As part of the Red Thread Session process, your company will also receive:
- The Red Thread® Planner, an electronic document that captures all of the above, as well as the process we used to get there
- Recordings and transcripts of session meetings to capture specific language and nuance
Market-ready Message™
Depending on who your audiences are – and how ready they are to act – they need to hear different versions of your big idea. How would executives and employees need to hear your idea differently? What goes in marketing copy or day-to-day content? How does your idea work as a keynote that sells a workshop, book, or the next keynote?
In intensive, hands-on sessions we’ll develop your custom Message Master Plan™ for up to three different audiences. You’ll know what to say, when, and how, so you can put your big idea to work for you.
$12,000
If we haven’t already, we’ll:
- Define your primary market and its mindset: what they want, value, and struggle with
- Identify the Red Thread®: the core message that serves as the compelling case for your idea
- Determine the five key elements that serve as the framework of your case
- Draft the "storyline" – the high-level outline or elevator pitch – of your message
Then, we’ll:
- Adapt your core message for up to two additional audiences, creating a Red Thread® and Red Thread Storyline™ for each
- Construct a Message Matrix™ for all three audiences, where we develop Red Threads and Storylines for each phase of your marketing and sales funnel
- Capture variants of all the above that can be used individually and in combination to fuel your content calendar
The Market-ready Message™ Session also includes:
- The Message Master Plan™, an electronic document that captures all of the above
- Recordings and transcripts of session meetings to capture specific language and nuance
- One full-day, in-person working session to create your Market-ready Message™ one-on-one
Don’t see what you need?
START HERE
Getting started is easy:
- Step 1: You tell me about yourself in the form below
- Step 2: We set up a quick call to discuss your needs in detail
- Step 3: We schedule and start the best program for you
The Red Thread® Newsletter
Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.
Thanks for subscribing! Please check your email for further instructions.