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Tamsen Webster

Empowering Keynote Speaker and Presentation Strategist

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Tell the story they need to hear.

How strong is your story?

Take the FREE Red Thread Assessment and find out

TEST IT

Build your story to finish theirs.

You know you need a consistent, compelling story to sell your company, your products and services… to sell you. But there’s a problem. No one seems to agree on what that story actually is.

Here’s why: there isn't ever just one story. Stories that work for one person, or one situation, aren't stories that work for your business. That’s because the story you most need to tell isn’t over yet. You’re building it right now, with your clients and customers.

You need them to finish your story. They need you to finish theirs.

That kind of story follows a consistent structure, as all stories do. I call that structure The Red Thread®, and it’s what makes stories of all kinds so compelling. When your team learns to find and build it, they’ll create the stories that help your customers achieve their goals and help you achieve yours.

Quill pen and Ink Bottle hand drawing vintage engraving illustration on white background

WHICH OF THESE IS YOU?

Our story isn't working.

Our story isn't working.

You see the strength in your story… but your market doesn’t (yet).

Let’s figure out why not.

HERE'S HOW

Red Thread® Audit

LEARN MORE

We don’t even know what our story is.

We don’t even know what our story is.

You know there’s a strong story there… but where?  Let's find it.

HERE'S HOW
Scalable Story™ Session

LEARN MORE

Everyone tells our story differently.

Everyone tells our story differently.

Your team needs consistent, compelling stories… across all forms of content. Let’s teach them how to do it themselves.

HERE'S HOW
Red Thread® Accreditation

LEARN MORE

Want help deciding (or something else)?

Let's Talk!

PRODUCTS AND PACKAGES

Let's do this.

Red Thread® Audit

You send me your high-stakes content or messaging, and I’ll give you comprehensive recommendations on how to makes its – and your – story strong enough to shine through.

$8500+

I WANT THIS

MORE INFO
To get there, we’ll:
  • Start with a kickoff call to discuss your content's hoped-for goals and its intended audience
  • You’ll send me your content or messaging in advance (up to five pieces of content).
  • I’ll audit how your messaging performs individually in four key areas (Story, Strength, Structure, and Support) as well as how well it supports your overall goals.
  • Together we’ll discuss a list of recommendations for specific actions you can take to improve your content or messaging in all four areas.
Best for:
  • High-stakes presentations, proposals, pitch decks, and white papers, but can also be used with your website’s top-level pages or other key messaging.
Session includes:
  • Pre-session strategy call and materials review
  • One 90-minute recorded and transcribed video conference
  • Audit results and recommendations

Scalable Story™ Session

Together we’ll create your Scalable Storybook™, your resource for all the stories you can tell. We’ll define the mindset of your primary market, the core message that works best for their goals (and yours), your case for that message, and all the elements from which you can craft future Scalable Stories and storylines. You’ll have what you need to build a story that doesn’t just sell – it scales.

$15,000+

I WANT THIS

MORE INFO
To get there, we’ll:
  • Define your primary market and its mindset: what they want, value, and struggle with
  • Identify the Red Thread®: the core message that binds your clients and customers to you
  • Determine the five key elements that serve as the framework of your organization's Scalable Story™
  • Draft the "storyline" —the high-level outline or elevator pitch —of your Scalable Story™.
Session includes:
  • The Scalable Storybook™, a document that captures all of the above, as well as the process we used to get there. That way, you can use the same process to develop other Scalable Stories as needed.
  • A recording and transcription of the session to capture specific language and nuance. Transcribing the session frees your team up to fully participate in the discussion, without having to worry about taking notes.
Optional add-ons:
  • Market-ready Messaging™: We’ll work together to adapt your core Scalable Story for each phase of your marketing and sales funnel and for up to three audiences (additional full day)

Red Thread® Accreditation

Over a series of live and virtual sessions, you or your team will learn how to find and build Red Threads® and Scalable Stories™, for any content format or length.

At the end of this “Train the Trainer” program, participants are eligible for Red Thread® Accreditation. Accreditation certifies participants’ role as in-house experts in using the Red Thread Method™ to develop messages, content, and strategies for you or your clients and customers. We’ll work together to customize your program to need your needs and budget.

I WANT THIS

MORE INFO
To get there, you’ll:
  • Experience the Red Thread® firsthand, via a Scalable Story™ Session at your organization
  • Learn and be tested on all the key concepts, process, and facilitation techniques required to build a successful Red Thread® or Scalable Story™
  • Practice and receive detailed feedback on how to apply what you learn to real situations
Accreditation includes:
  • Comprehensive “Train the Trainer” process
  • Access to materials, including facilitator guide and workbook, tools and instruments to use with (internal or external) clients, marketing assets, and brand guide
  • Feedback, coaching and observation
  • Membership in a community of fellow practitioners

Want more detail or versions to share with colleagues?

LET'S TALK

START HERE

Getting started is easy:

  • Step 1: You tell me about yourself in the form below
  • Step 2: We set up a quick call to discuss your needs in detail
  • Step 3: We schedule and start the best program for you

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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EVENTS PRAISE ASSESSMENT

• © 2021 TAMSEN WEBSTER, LLC

Photos by Robbie Quinn, Kevin Seifert, Latimer Studios, and Rick Bern
Videos and additional photos by Bearwalk Cinema • Site by Minima Designs