What really happens in a moment of truth? And I don’t mean the Procter & Gamble, marketing, or even Google “moments of truth,” though I’ll get to those in a minute.
persuasion
Solving the One-to-Many Message Problem – EP060
Build a Message That Appeals to Every Member of Your Audience We need to reach many different people, but we have only one message.
How to Write the Rest of Your Message – EP039
Your Message as a Journey When you’re putting together a large message, like an article, book, or talk, part of the challenge is figuring out what to put in between the pieces of your Red Thread.
The Antidote to “Cause Shaming” – EP034
Working Together Against Cause Shaming Most of us have certain things that we care so deeply about that we’re willing to take extraordinary measures to defend or advance that cause or belief.
The 3 Types of Messages – EP030
Answer Your Audience’s Key Question When you’re trying to figure out how to craft your message for all of the different people you want it to reach, you can end up addressing the question you want to answer, rather than the question your audience needs to have answered.
The Two Learning Styles You REALLY Need to Master – EP022
How to Make it Stick After putting so much work into your Red Thread, you want to be sure that your message will stick. The key is to understand how to engage with different learning styles, but probably not the ones you’ve been taught.