Answer Your Audience’s Key Question When you’re trying to figure out how to craft your message for all of the different people you want it to reach, you can end up addressing the question you want to answer, rather than the question your audience needs to have answered.
TED Talks
How to Create a Great Opening for Your Presentation or Pitch – EP029
How to Start Your Speech So you’ve done a lot of great work on your Red Thread and you think you have a great talk mapped out, but there’s one problem: you need to figure out how to start your speech.
Is Your Info in the Right Order? – EP014
How to Create Anticipation How do you make your message more interesting? You’re often told to tell people what you’re going to tell them, tell it, and then tell them that you told them. But that’s not very interesting because it doesn’t have suspense.
Who are you for? – EP011
A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
How to Move Your Audience to Action – EP009
The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread.