You’re passionate about your big idea. Now you need to persuade someone else it’s the right idea for them — and more often than not, that requires content. No matter what form it takes — website copy, marketing materials, a presentation to stakeholders, a talk, or a book — it’s up to you to figure out how to use that content to get someone to first understand, and then agree with, the case you’re making for a new action or a change in behavior.

And with so much on the line, that can be overwhelming.

The good news is that we can generally predict what kinds of information people most want to understand and agree with something before they’ll move to the next step. And, if you’re starting with your Goal, Problem, Truth, Change, and Action — the five pieces of the Red Thread® — it’s easy to brainstorm what you can put in between those five pieces of information to make a piece of content longer to fill your needs.

In this webinar, you’ll learn:

• How you should organize and outline your content
• How to anticipate and overcome objections
• How to keep your audience interested and engaged
• How to use the proprietary Talk Block Outline™ to test focus and flow and to brainstorm supporting data, concepts, stories, and exercises

This webinar will be of most help to those who have already found their Red Thread or have filled out their Conversational Case (You can download the Red Thread Worksheet here, and the Conversational Case Worksheet here. Want more information on Tamsen's Red Thread Sessions? Contact us!)