Red Thread Workshop
Ideas are built on stories.
Red Thread Workshops are four-hour online interactive workshops held periodically throughout the year. They are focused on developing a specific deliverable designed to help you or your business by building your Core Message, Core Case, and Core Story.
2023 Enrollment now closed—stay tuned for 2024 dates.
The Red Thread Workshop Experience
How will you use what you learn?
For Owners, Entrepreneurs, and Individuals
With an approach, offering, or idea they know can bring about change for their clients or customers.
Who struggle to explain who they are and what they do or to set it apart from the competition.
Who know that a message loaded with complexities won't land with their audience, but wrestle with how to simplify it without losing its sophistication.
Who want a repeatable process for designing and adapting messages for any audience and any application.
Learn how to identify your ideal audience, what they want, how you can help them get it, and how to put those elements together into the building blocks for any message:
- Core Message: A single sentence that connects your idea, approach, or offering to what your audience already cares about.
- Core Case: The simplest argument for your idea, based on principles your audience already agrees with.
- Core Story: The message and case for your idea articulated in the form most understandable to your audience: story.
Learn about the five key concepts—Goal, Problem, Truth, Change, Action—that create a Red Thread® (your content’s Core Story), with a strong focus on the question that qualifies your audience, the load-bearing elements of your approach that differentiate you from others, and the bedrock beliefs that make your approach unexpectedly obvious to your ideal audience.
Supplement your learning throughout the workshop with a workbook, real-world examples and real-time feedback from your fellow workshop participants, and a live message spotlight from a fellow workshop participant.
All participants receive one-year access to the workshop recording.
INVESTMENT IN YOUR MESSAGING
“When you know what someone wants, you know where the story starts”
Registration for the Red Thread Workshop is offered for a special early-bird rate a month in advance of $395. After that, the price is $450 until a week before registration, then $595 until registration closes.
The best part? If you choose, I’m offering up two special spotlight slots where we’ll work directly on your idea as our example throughout the workshop, meaning you’ll walk away with your own content right away. It’s like working with me directly to help refine your messaging but for over $4,500 less than the price of a 1:1 Red Thread Super Session. The cost for the workshop and spotlight slot is $1,950. Interested? Email me to be considered for the slot.
Praise for the Red Thread Workshop
"I expected to be put in a group of thoughtful, smart people and to walk away with not only a million ideas (check) but also a step-by-step process to distill them into a message that makes a difference (check). My expectations were met and exceeded! Bravo!" - Julia Campbell, Author and Consultant, www.jcsocialmarketing.com