Change

Welcome to the second installment in your step-by-step guide to building The Red Thread® of your message or content. This time around, you’re looking for one of the first big ways to differentiate your message and give your audience a big “aha!”

If you communicate to persuade, you owe a lot to Aristotle.

If you’ve been looking for a step-by-step guide to building The Red Thread® of your message or content, you’re in luck!

Last summer, in the Time Before, my kids, husband and I took a road trip north to some of the roadside attractions of New Hampshire. We saw the Polar Caves (and survived the Lemon Squeeze!), drove around Mount Washington a bit, and visited what turned out to be our favorite: Clark’s Trading Post, famous for their one-ring circus […]

I love former basketball player Jalen Rose’s view of the world. There’s one particular view about players and teams that applies to any of us looking to get better or accomplish big goals, especially with a coach.

If there’s one messaging mistake I see more than any other, it’s the one you can see at work in this What’s Missing From this Message Video. What is it? Skipping the steps necessary for people to agree with what you say.

A client asked me the other day for a “reading list” — the books she could read to become a better message-maker and communicator. I did a quick video on my “top three” a while back, but it felt like time to update and expand the list.

There’s a new “What’s Missing From This Message?” video up this week. So, what is missing? A clean, clear path for audiences with different pain points to proceed towards purchase.

Have you noticed this? That just about everyone wants what I’m calling “quaranteeny” virtual presentations these days?

It’s probably the question I get the most, “What IS the Red Thread?” The answer is both simple, and not.