Change

Have you ever struggled to get your audiences to read through all of your content? Your whole proposal? Your whole white paper?

Does the Red Thread approach work with B2C marketing and sales messages? That was one of the questions you asked me when I invited you to ask me anything.

I want to try out a potential new feature of the Red Thread Blog with you today: an “Ask Me Anything: Blog Edition.”

People are sometimes surprised to learn that not every piece of your Red Thread needs to be an “aha!” moment—or even all that differentiated.

I have a confession to make. I couldn’t decide which Red Thread Swipefile to feature this week, as there were just so many good ones to choose from.

Today is all about pudding. As in the English-language idiom, “the proof is in the pudding.”

Have you ever had trouble figuring out how to end a piece of content? Do your presentations or articles just kind of…stop?

Because objections have been on my clients’ minds a lot lately, I decided to make this wee video:

Okay, I get that you might be tempted to think that this post is about some frivolous, three-year-old article about a show you may or may not have seen. You might even be tempted to think there’s nothing here of use to you. Even if that’s you, please reconsider.

In a previous Message in a Minute video, you learned that the best way to drive action from your idea is to activate your audience’s attachment to the outcome. And the best way to do that was to frame your idea as an answer to a question your audience is currently asking (the GOAL).