Change

Here’s the TL:DR (too long; didn’t read) version of both this post and my most recent “Message in a Minute” video. They’re both all about the steps you need to take to make sure your idea gets heard

I had this idea a while back that I’d use as writing prompts proverbs I include in my book. Then, a couple of weeks ago, you all seemed to LOVE the “How could you use it?” feature I was playing around with.

On my continued theme of experimenting with different forms of content, today I bring you “Message in a Minute,” which is—you guessed it!—a one-minute video about a single idea.

I’m in the mood for something a bit lighter and fun this week, so I’ve invented a new feature (which may or may not exist beyond this week!): “How could you use it?”

This week I’m picking up on a concept I introduced in my last post: that as a communicator of ideas, your real job is to be a translator.

You may have noticed that these little missives are often, erm, not so little. So, this week I’m going to try something I do in my forthcoming book: I’m going to give you the Red Thread of the post right up front as a wee summary.

A lot of times here I’m talking about how to make a message or a piece of content. And sometimes that’s the challenge. It’s a message. A piece. Just one. So how can you make the most of multiple pieces of content? How can you tie them together?

Have you ever had one of those moments when you had a realization about something as you were talking about it?

You know your idea needs attention to survive. But sometimes, despite your best efforts, you just can’t seem to get the attention you need.

You’ve probably figured out by now I’m a big proponent of “less is more.”