If you’re trying to figure out the best place to start or anchor your message of change, the answer is always, “start with the question you exist to answer.”
Why your core message comes first
When you’ve got a big change to make—in your organization, in the market, in the world—one question comes up over and over again: Where should you start?
Building a new message? Answer 3 questions first
When you’re building a new idea (or new content, like a pitch or presentation to support it), it can sometimes be hard to figure out where to start.
Is your idea built for buy-in?
It’s new worksheet time! I love me a good worksheet, don’t you? They can make a complicated process clear or get all your ideas together where you can see them—both of which are particularly important when you’re designing a new message or building a new idea.
How to turn ideas into stories
It seems like storytelling is everywhere these days—and with good reason! Story is how our brains process and retain information.
Publicize your principles
Want to build buy-in for your brand or ideas? Publicize your principles.
The problem with branding
One of my favorite phrases is “Deeds, not words.” It’s the 1903 motto of the Women’s Social and Political Union (WPSU) in Manchester, England.
The Surprising Secret to Stand-Out Ideas
“A thousand songs in your pocket.” “Two great tastes that taste great together.” “JAWS in space.” Any of those sound familiar?
Your not-so-secret weapon for stronger messages
Maria Theresa was amazed. How could this “automaton” defeat her best chess masters? Was it magic? Or science?
Do your ends justify your means?
Has anyone ever said to you, “The ends justify the means”? And then you said, either out loud or to yourself, “Oh no, they do not!”