Change

I’m back from a big move and my first big conference since the start of the pandemic, and I have to say: both have been simultaneously traumatic and rewarding.

I’m popping in from amongst moving boxes to draw your attention to a fun story sitting in this week’s #swipefile.

Why don’t we do the things we imagine? The simple answer: because they’re not yet real enough for us to understand how to actually do them.

Humans are funny creatures. Even when we’re searching for the “right” answer or idea for something, we can hear various versions of that right answer over and over again without ever really hearing it at all.

For your reading pleasure this week, it’s a dose of classic Red Thread Newsletter nuttiness. Yes, that’s right, we’re diving back into the Swipefile, those links to stories, studies, and other interesting stuff you can use that I share every week on various social platforms.

Today we’re going to talk about change. Honestly, though, that’s pretty much the only thing I talk about, when you come right down to it.

Phew! We made it! Okay, maybe that’s just for me, since my book just (finally?!) launched on Monday. But, rather than talk about the book directly this week, I wanted to talk about Avengers: Age of Ultron instead.

Have you ever heard that cooking advice about how to know pasta is done? That you throw it at the wall and see if it sticks? Have you ever done something similar with your messaging?

From the masks that hang from magnetic hooks on the inside of my front door to almost forgetting what it’s like to get on a plane or eat in a restaurant, the pandemic has changed so much of every part of my life this past year — maybe yours, too?

It’s “back in the saddle time” after a week away with my other job: Momming. This week, though, my focus is all on the beginning of your message, and more specifically, why the start of your message is arguably the most important part of it.