Change

If you’ve been following along in this “how-to” series, you’ve now found all the pieces of your Red Thread. That means it’s time to put all the pieces together. It’s time to build the Storyline of your idea.

Your message is a signal. And that’s probably why it’s not always clear. See, when you have to choose words to capture your idea, you have to choose meaning, as well. You can’t break the two apart.

Finding the Red Thread® of your message is usually linear — you know, like a thread!

Here’s a question to think about: do your clients and customers know you sell pants?

It’s time for the penultimate installment in your step-by-step guide to building the Red Thread® of your message or content: all about how to turn your big idea into action.

One of my favorite TED talks of all time is Joe Smith’s How to Use a Paper Towel. If you’ve seen it, I’m willing to bet you’ve never looked at a paper towel the same way again.

It’s time for the fourth installment in your step-by-step guide to building the Red Thread® of your message or content. This time around, you finally get to introduce your answer to your Audience’s question.

I often like to say that I’m “relentlessly pattern-driven,” and it’s true — I am. While it may sometimes border on the pathological for me (hey, I admit it!), the human brain in general is a pattern and prediction machine. Your brain takes small pieces of information and maps it out to the larger picture of what it […]

Welcome to the third installment in your step-by-step guide to building the Red Thread® of your message or content.

Are you feeling this way? That despite achingly long days, you seem to have even less time to get and keep people’s attention? It’s frustrating, right?