Powerful messages start with powerful ideas.
TAMSEN WEBSTER
STRATEGIST | SPEAKER | IDEA WHISPERER
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The Red Thread®
To change what people do,
you have to change how they see.
You have a Big Idea. One that can change businesses, lives… or the world.
But the best ideas aren’t found. They’re built.
They come together, piece by piece, until you suddenly see the world differently.
To turn your Big Idea into big change, you have to rebuild that idea in the minds and hearts of the people you serve.
Whether there’s just one of you, or thousands, I’ll help you do just that.
Together we’ll find the Red Thread® , the link between what you do and how you see that all big ideas are built on.
FRESH CONTENT
3 Reasons a Great Positioning Statement Goes Bad
The good news? You've just created a shiny new positioning statement. You've labored over how to frame your target market. You've wordsmithed your competitive differentiation. ...
How to Message Your Milestone – EP:100
When you try to message your milestone, it’s easy to mistake the milestone for the message. It’s important to realize that what’s meaningful to us ...
Why You Can’t Make Change Happen – EP:099
There are two kinds of change, technical and adaptive, and you need to solve for the right one. Tamsen is working on a book about ...
