Powerful messages start with powerful ideas.
TAMSEN WEBSTER
STRATEGIST | SPEAKER | IDEA WHISPERER
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The Red Thread®
To change what people do,
you have to change how they see.
You have a Big Idea. One that can change businesses, lives… or the world.
But the best ideas aren’t found. They’re built.
They come together, piece by piece, until you suddenly see the world differently.
To turn your Big Idea into big change, you have to rebuild that idea in the minds and hearts of the people you serve.
Whether there’s just one of you, or thousands, I’ll help you do just that.
Together we’ll find the Red Thread® , the link between what you do and how you see that all big ideas are built on.
FRESH CONTENT
Are cognitive biases working for or against you message?
There's one barrier every message has to get through for it to succeed: your audience's brain. It's why your message needs to be more than ...
Are you trapped in the persuader’s paradox?
There's one thing getting the way of the vast majority of messaging: The Persuader's Paradox. What is that, you ask? Well, it's like the opposite of the Golden ...
Why you need a “make sense machine” (and where to find it)
Sometimes what's missing from a message is... just about everything you need to make sense of it. But how, and why, does that happen? After ...
