I change how people see.
I'm Tamsen.
I’m part keynote speaker, part message strategist -- and all about building big ideas. I combined 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer into a simple way to change how people see, and what they do as a result.
It’s called The Red Thread®, and it’s what makes your Big Ideas even bigger than you think.
PART STRATEGIST
PART STRATEGIST
Want to build your big idea? I’ll show you how to find your Red Thread.
PART SPEAKER
PART SPEAKER
Want attendees to turn ideas into impact?
I help audiences change how people see.
EVERYTHING I KNOW ABOUT SPEAKING, PEOPLE, AND CHANGE,
I LEARNED AT WEIGHT WATCHERS. TRUE STORY.
Need a bio? Here you go:
LONGER
Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.
In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Excelerator, a leading investor in impact startups. She’s a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She’s also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She published her first book, Find Your Red Thread: Make Your Big Ideas Irresistible, in 2021. Her next book, Say What They Can't Unhear: The 9 Principles of Lasting Change is available in bookstores everywhere in October 2024.
Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.
She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.
SHORTER
Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she’s a judge and mentor for the Harvard Innovation Labs, a professional advisor at the Martin Trust Center for MIT Entrepreneurship, and has spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events in the world. She was named to the Thinkers50 Radar in 2022 and is the author of two books, Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear: The 9 Principles of Lasting Change. She lives in Boston with her husband, two sons, and two brindle Greyhounds, Hazel and Walnut.
Need photos of me? Try these:
Want to go beyond the bio? Read on, brave soul.
The Message Design Institute Newsletter
Tamsen is excited to announce the founding of the Message Design Institute! The MDI newsletter is delivered bi-weekly to over 4,000 readers looking to design messaging strong enough to build on.
Sign up now, and get Tamsen's Buy-In Building Blocks Toolkit: a single sheet of paper that will help you create everything necessary to build any and all messaging collateral you might need to get the right people invested in your offering or approach—fast.