Say What They Can't Unhear: Coming October 2024
Say What They Can't Unhear
Say What They Can't Unhear: The 9 Principles of Lasting Change
Nine principles of persuasion to motivate, not manipulate. Change isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively.
While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear.
From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine "persuasion proverbs," Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.
If you're looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can't Unhear is the resource you need in your back pocket.
Find Your Red Thread
Find Your Red Thread: Make Your Big Ideas Irresistible
You have a terrific idea—an amazing product, an incomparable service, a bulletproof business model—and you know it is so powerful that it could change a life, a market, or even the world.
There’s just one problem: others can’t or don’t see its power… yet.
While the prospect of translating a big idea into the language that leads to change can be daunting, that’s exactly what this book will help you do. Even better, the throughline that connects your idea to your audience’s hearts and minds already exists. It’s called your Red Thread, and this book offers you a step-by-step system to find and express the essence of it, to inspire people to act.
Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it. Find Your Red Thread shows you how.
If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Find Your Red Thread will give you the practical tools you need to create clear, powerful messages with undeniable impact.
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New in 2024: We're excited to announce our companion online course to Find Your Red Thread. It's the only online course that shows you how to design and build core stories on your own, through a simple and easy-to-follow 6-step framework. Learn more and sign up to be notified when registration opens on May 30 here.