Don't just wow the crowd.
I change how people see. You can, too.
You’ve got a lot riding on your keynote speaker. They — their message, their style, their presence — all need to “fit” with you, your company, and the flow and feeling of your event.
I’ve been speaking professionally for close to 20 years. I’ve also been an event organizer, guiding the content and speakers for the high-stakes stage of the oldest locally organized TED talk event in the world. So I know how to tailor a message to achieve a business goal, because I’ve done it... over 3,000 times.
Whether in breakouts or ballrooms, over 3 minutes or 3 days, I know how to change how people see so they change what they do… and have fun while we’re at it.
Find the Red Thread: How leaders drive the change they want, not just the action they need
Leadership is all about creating action — in our customers, in our team, in the market. But what if you could go beyond creating action? What if you could create permanent change, too? What would drive that? Your culture? Your story? Your brand? Actually, it’s something visible in all three...as long as you know where to look.
Your audience leaves this keynote knowing:
- What links how you see with what you do (and your brand, story, and culture as a result)
- The two things people won’t change short-term...and the one they will
- A simple method for using that short-term shift to create long-term change
Irresistible Ideas: How to build the secret weapon of master marketers
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
During this highly interactive keynote your audience learns:
- The three most common mistakes we make when communicating our ideas and what to do instead
- The fastest way to overcome people’s natural resistance to change and how to use it in any format
- The simple formula for making ideas irresistible
The Building Blocks of Brand: How to find what drives your differentiation
So much these days relies on being seen and standing out. But when you and your competitors compete for the customers in the same markets (with seemingly similar products and services), how do you set yourself apart? As it turns out, the answer hides in plain sight, in every decision your company makes. When you find it, you have all you need to drive true differentiation — and results.
Why and how current approaches to differentiation don’t work
Why it's decisions that drive differentiation — and which ones matter most
A simple tool to reveal the unique way your organization does what it does
Lessons from TEDx: How to tell the story of your ideas
TED talks have changed people’s expectations — not just about what makes for a great idea, but how to talk and write about one. And those expectations? They’re fast becoming what your managers, colleagues, staff, and customers, expect from your presentations, too. But there’s good news: the principles that make great TED talks great can make your communications great, too.
After this session, your audience will understand:
- The three levels on which TED talks — and successful communications — succeed.
- The universal questions every presentation must answer — and why most miss the mark.
- How to use a simple tool to identify your answers to those universal questions and reveal the key concepts of your message.
How to Bridge a Mental Gap
Tamsen Webster uses an ancient Greek myth (and modern science) to explain how to bridge the real-life mental gaps that keep us from achieving our goals. The answer lies in finding our "Red Threads," the combination of goals, problems, and beliefs that define who we are — and make inaction impossible.
As the closing keynote of the High 5 Conference for marketing and creative professionals, Tamsen shares how well-known brands make ideas irresistible — and how you can, too.
Insights of a Speaker
Tamsen explains her process and approach to coaching speakers for the TEDx stage.
The Hedgehog And The Fox
At CreativeMornings Boston, speaking about "Foxes and Hedgehogs: Creativity in Education."
Easy is the New Hard
Tamsen's TED-style "Bold Talk" on using frameworks at HubSpot's INBOUND 2014 conference.
Why the Speaking Circuit is Content's Last Frontier
At Hubspot's INBOUND 2016 conference, Tamsen talks about how marketers can use speaking to achieve their goals.
If I’m using slides (and I don’t always — we can decide on our planning call), I will use my own laptop to present. Right now, that’s a 2015 13-inch MacBook Pro with an HDMI port. I will also supply my own presentation remote and VGA dongle.
I will bring:
A MacBook Pro with VGA and HDMI connections.
A Logitech R800 wireless presentation remote
A desktop presentation using Keynote (if applicable) formatted for 16:9 aspect ratio
I need you to provide:
A wireless lavalier or headset microphone
AC power for her laptop
A small table or podium onstage to hold my laptop
A projector with VGA or HDMI input
A speaker system with a mini plug for audio output from the laptop