Don't just wow the crowd.
I change how people see. You can, too.
You’ve got a lot riding on your keynote speaker. They — their message, their style, their presence — all need to “fit” with you, your company, and the flow and feeling of your event.
I’ve been speaking professionally for close to 20 years. I’ve also been an event organizer, guiding the content and speakers for the high-stakes stage of the oldest locally organized TED talk event in the world. So I know how to tailor a message to achieve a business goal, because I’ve done it... over 3,000 times.
Whether in breakouts or ballrooms, over 3 minutes or 3 days, I know how to change how people see so they change what they do… and have fun while we’re at it.
The Red Thread®: How to find and tell the story of your ideas
At the heart of business lies one seemingly elusive goal: how can we tell a story people actually want to hear? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our ideas in the first place.
After this keynote you’ll be able to:
- Tailor your story to the audience and impact you want
- Identify the five building blocks of the “minimum viable message” (and how to find them in your own)
- Organize those building blocks so you can tell your story in any format, and at any length
Irresistible Ideas: How to make things make sense
The best ideas aren’t just found. They’re built. They come together, piece by piece, until you suddenly see the world differently. That means you not only have to find your big idea, if you want that big idea to bring a big change, you have to rebuild that idea in the minds and hearts of your audiences.
As a result of this keynote you’ll be able to:
- Apply a simple formula to diagnose ideas as “irresistible” or “not”
- Follow a five-step process for uncovering the irresistibility in your own ideas
- Use what you’ve learned to develop content and messages that turn your irresistible ideas into audience action
Getting the Green Light: How to build messages people say YES to
No matter your role, you're often in the business of changing behavior. Often that means you need to change beliefs first. Or do you? What if some of the age-old wisdom around driving action actually works against creating real change?
By the end of this keynote, you'll be able to:
- Analyze your messages for the "red lights" that lead to "NO"
- Identify the three key concepts every message needs to get a “YES" (and know how to find them in your own)
- Tie those concepts to the "green lights" your brand is built on (and connect your audiences more tightly to them, too)
Getting the Green Light
The best content gets audiences to say "YES" to something, like a change in thinking or a new behavior. Too often, though, we get a whole lot of "NO." Why? Because we try to get a "YES" to the hardest things for people to say "yes" to. In this clip from Content Marketing World 2019, Tamsen Webster, Founder & Chief Idea Whisperer at Find the Red Thread explains how to make it easy for your audience to say YES to your content… and just as easy for you to build it.
The full keynote can be viewed on Content Marketing World's gated site here.
How to Make Your Ideas Irresistible
At the heart of marketing lies one seemingly elusive goal: how can we actually get people to love our stuff as much as we do? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our products and services in the first place.
Getting the Green Light
In many ways, marketing is about creating "green light moments," that instance when someone suddenly says “yes” to something new, like a change in thinking or behavior. The bad news? Sometimes, people don't like to change—and that change often ends at a mental red light. But there's a simple strategy for making that change easier, and for turning those mental red lights to green.
How to Bridge a Mental Gap
Tamsen Webster uses an ancient Greek myth (and modern science) to explain how to bridge the real-life mental gaps that keep us from achieving our goals. The answer lies in finding our "Red Threads," the combination of goals, problems, and beliefs that define who we are — and make inaction impossible.
If I’m using slides (and I don’t always — we can decide on our planning call), I will use my own laptop to present. Right now, that’s a 2015 13-inch MacBook Pro with an HDMI port. I will also supply my own presentation remote and VGA dongle.
I will bring:
A MacBook Pro with VGA and HDMI connections.
A Logitech R800 wireless presentation remote
A desktop presentation using Keynote (if applicable) formatted for 16:9 aspect ratio
I need you to provide:
A wireless lavalier or headset microphone
AC power for her laptop
A small table or podium onstage to hold my laptop
A projector with VGA or HDMI input
A speaker system with a mini plug for audio output from the laptop