A grad student recently posted this question on Reddit: “Any tips on structuring/presenting talks on your research? I struggle to know where to start.” Fun fact: that’s the whole reason I came up with the Red Thread® in the first place. I hate staring at blank page or screen!
A few weeks back I talked about how to summarize your idea in both 30 and 60 seconds. This time? It’s all about how to summarize yourself in 30 or 60 seconds or in the word-count equivalent (150ish words or fewer). One of the places you need to do that? Social bios.
One of my favorite examples of a powerful message is the DeBeers diamond tagline, “a diamond is forever.” There’s a reason “a diamond is forever” was and is so powerful: it sounds like a proverb.
It’s the last in my mini-series about how to build your own Red Threads for your own messages and content. Last up, something I’ve talked a bit about before: how to summarize your Red Thread® in 30 seconds or less.
If you’ve been following along in this “how-to” series, you’ve now found all the pieces of your Red Thread. That means it’s time to put all the pieces together. It’s time to build the Storyline of your idea.
Your message is a signal. And that’s probably why it’s not always clear. See, when you have to choose words to capture your idea, you have to choose meaning, as well. You can’t break the two apart.
Finding the Red Thread® of your message is usually linear — you know, like a thread!
Here’s a question to think about: do your clients and customers know you sell pants?
It’s time for the penultimate installment in your step-by-step guide to building the Red Thread® of your message or content: all about how to turn your big idea into action.
One of my favorite TED talks of all time is Joe Smith’s How to Use a Paper Towel. If you’ve seen it, I’m willing to bet you’ve never looked at a paper towel the same way again.