You may have noticed that these little missives are often, erm, not so little. So, this week I’m going to try something I do in my forthcoming book: I’m going to give you the Red Thread of the post right up front as a wee summary.
A lot of times here I’m talking about how to make a message or a piece of content. And sometimes that’s the challenge. It’s a message. A piece. Just one. So how can you make the most of multiple pieces of content? How can you tie them together?
Have you ever had one of those moments when you had a realization about something as you were talking about it?
You know your idea needs attention to survive. But sometimes, despite your best efforts, you just can’t seem to get the attention you need.
You’ve probably figured out by now I’m a big proponent of “less is more.”
Over the course of an average year, I share well over 300+ articles with you in my #swipefile.
I admit it: the whole point of this week’s post, and indeed of the video it’s ultimately about, can be summed up in that one simple solution: Summary + Specifics = Stronger Messages
I wanted to start this year with a look back at the newsletters and posts you found most interesting and useful last year.
I thought I’d end the year with a practical tool you could use as you turn your Red Thread Storylines™ into longer forms of content (think: white papers, blog posts, talks, etc.).
Sometimes you have everything you need in your message or content—it’s just not in the right order.