Think about an idea or concept that, once you heard or read it, you couldn’t forget it. In fact, not only could you not forget it, the idea set or changed something about how you thought or acted, permanently, from that moment on.
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The Swipefile Returns
It’s been a minute, I know, but over the past few months, I’ve been cooking up some big new projects that you’ll start to see rolling out soon.
Your Top 5 Posts of 2023
Welcome to 2024! To get started, we’re looking back at the five most popular posts of 2023.
Accelerate investment with Buy-in Building Blocks
Prepping your pitch can be time-consuming and nerve-racking. After all, success will play a big part in your initiative or offering becoming a reality.
Why your pitch deck needs a “primer”
“You’ve never seen Alan?!,” my husband, Tom, asked me. “Alan” in this case is a Saturday Night Live sketch, but one that was “cut for time.”
Why Buy-in Building Blocks create user-friendly web design
So, it’s not Tamsen saying hi today, but Emily Hansel, Tamsen’s content coordinator and walking Red Thread Content Index. Today I’m dusting off my long-form writing skills to weave a Red Thread of how your Core Message, Core Case, and Core Story connect with the best practices in web design.
Your Building Blocks of Buy-In
When you’ve got an approach, initiative, or offering you know will bring much-needed change, you also know you can’t do it alone. You need people to become invested emotionally and intellectually so they’ll invest the time, energy, and money to bring about the impact you imagine.
The 9 Principles of Lasting Change
No one starts a change expecting it to fail. Whether you’re a leader of an organization that needs to change the way you do business or an innovator that wants to change how business gets done, you want—and maybe even need—that change to succeed.
The 3 things you need to get the investment you want
The goal for a lot of my clients is to get people invested in their ideas and initiatives. Sometimes that’s an emotional or intellectual investment, sometimes that’s an actual investment (which requires the other two). Securing that investment requires written or spoken communication of some sort. After all, words are the currency of ideas.
How to stand out? It’s unexpectedly obvious.
My mouth is a dental paradise. Not for me, mind you, but for legions of dentists and orthodontists over the years, whose houses my mouth has helped renovate and whose children I helped put through school.