Tools

Even if you, your offspring, or those in your care aren’t going back to school, September always seems like a good time to get back to basics, doesn’t it? In that spirit, we here in the Labyrinth (aka the Red Thread offices) thought it might be helpful to put together some Red Thread Resource Guides: […]

So here’s something that I thought might be useful for you: What you really find when you find the Red Thread.

Something I’ve been thinking about lately: What happens when you can’t change someone’s mind?

Organizations thrive on stories. Stories of your successful work. Stories of the impact a donor or investor can have. You know those stories exist. Stories of what it’s like to work with or for you.

Have you ever struggled to get your audiences to read through all of your content? Your whole proposal? Your whole white paper?

Does the Red Thread approach work with B2C marketing and sales messages? That was one of the questions you asked me when I invited you to ask me anything.

I want to try out a potential new feature of the Red Thread Blog with you today: an “Ask Me Anything: Blog Edition.”

People are sometimes surprised to learn that not every piece of your Red Thread needs to be an “aha!” moment—or even all that differentiated.

I have a confession to make. I couldn’t decide which Red Thread Swipefile to feature this week, as there were just so many good ones to choose from.

Today is all about pudding. As in the English-language idiom, “the proof is in the pudding.”