Available wherever books are sold!
"If you’re a change maker, you know just how hard it can be to have an impact. This book will make your job 10x easier … and make the world better.”
Michael Bungay Stanier
Author, The Coaching Habit
"Nobody understands the psychology of buy-in quite like Tamsen Webster. Her unique principles will turbocharge your ability to create true believers in your vision."
Dorie Clark
Wall Street Journal best-selling author of The Long Game, executive education faculty, Columbia Business School
Say What They Can't Unhear
The 9 Principles of Lasting Change
Built around nine "persuasion proverbs," this compact book makes unconventional ideas accessible and actionable for business leaders, change communication professionals, and anyone who seeks to build enduring buy-in and inspire meaningful, lasting change.
ORDER NOW:
Order your copy of Say What They Can't Unhear
AMAZON BARNES & NOBLE BOOKSHOP.ORG BOOKS-A-MILLION PORCHLIGHT BOOKS
Ordering internationally? Click here for direct purchasing links!
You'll Learn How To...
enduring buy-in without “stick”(authority or pain-based) or “ick” (manipulation) measures
enduring influence from the inside out through ethical persuasion methods
long-term changes in thinking for long-term changes in behavior
Praise for Say What They Can't Unhear
More about the book...
Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t unhear.
From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.
If you’re looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can’t Unhear is the resource you need in your back pocket.
Say What They Can't Unhear: THE KEYNOTE
A keynote speaker for over 20 years, Tamsen brings the principles and practices of Say What They Can't Unhear to life for your organization or association
Say What They Can’t Unhear: How to Inspire Change That Lasts
In a world where change is constant but sustainability is rare, how can leaders inspire transformations that truly endure? Tamsen Webster, acclaimed speaker, author, and change strategist, presents a groundbreaking approach to creating lasting shifts in organizations, markets, and individual lives.
Drawing from her book "Say What They Can't Unhear: The 9 Principles of Lasting Change," and leveraging over 30 years of experience in message design, change communications, and brand strategy, Webster challenges conventional wisdom about change management. She reveals why traditional methods often fall short and introduces a powerful new framework for inspiring change that stands the test of time.
In this compelling keynote, attendees will discover:
-
Why change isn't just an action, but a reaction—and how to align your approach for maximum impact
-
The critical role of storytelling in decision-making and how to craft a case for change that resonates
-
How to harness the power of identity as the greatest influencer of behavior
-
Strategies to overcome deeply held beliefs without triggering resistance
-
The secret to inspiring change without relying on pain or pressure
-
Real-world applications of the 9 Principles, drawn from Webster's diverse experience in corporate leadership, start-up innovation, and personal transformation
Whether you're navigating a corporate pivot, launching a disruptive product, or seeking personal growth, this keynote will equip you with the tools to not just initiate change, but to make it last. Learn how to turn a momentary "yes" into an enduring commitment.
Tamsen Webster brings a unique blend of corporate experience, personal triumph, and academic insight to the stage. As a message designer, change communications expert, and TEDx Executive Producer and idea strategist, she's helped countless organization, experts, individuals articulate ideas that inspire action. Her own journey—from overcoming a debilitating panic disorder to sustaining a 50-pound weight loss for over 25 years—provides powerful testimony to the principles she teaches.
Join Tamsen for an eye-opening session that will forever change how you approach change. Don't just adapt to the future—shape it with the power of ideas that resonate so strongly, they become impossible to "unhear."
Contact for Speaking
About Tamsen Webster
Tamsen Webster has spent the last twenty-plus years helping leaders build buy-in for change. Part message designer, part idea whisperer, part English-to-English translator, her work focuses on helping others learn the simplest, strongest ways to build the stories partners, investors, clients, and customers will tell themselves—and others.
Tamsen honed her change communication expertise working in and with major purpose-driven organizations such as Johnson & Johnson, Harvard Medical School, and TEDxCambridge, as well as with impact-focused start-ups that represent the next wave of innovation in societal and planetary-level change.
Tamsen was a reluctant marathoner. . . twice, is a champion ballroom dancer (in her mind), and learned everything she knows about messages, people, and change as a Weight Watchers leader. Her first book, Find Your Red Thread, was published in 2021.
AMAZON BARNES & NOBLE BOOKSHOP.ORG BOOKS-A-MILLION PORCHLIGHT BOOKS
Ordering internationally? Click here for direct purchasing links!
"If you’re a change maker, you know just how hard it can be to have an impact. This book will make your job 10x easier … and make the world better.”
Michael Bungay Stanier
Author, The Coaching Habit
"Nobody understands the psychology of buy-in quite like Tamsen Webster. Her unique principles will turbocharge your ability to create true believers in your vision."