How to Create Anticipation How do you make your message more interesting? You’re often told to tell people what you’re going to tell them, tell it, and then tell them that you told them. But that’s not very interesting because it doesn’t have suspense.
Models for Change
How to Match Message to Mindset – EP013
Psychological Reactance This week on Find the Red Thread, we’ll discuss the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite.
How to Find Meaningful, Memorable Stories – EP012
The Tortoise and the Hare “The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that idleness can ruin even the greatest gifts.
Who are you for? – EP011
A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
How to Move Your Audience to Action – EP009
The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread.
How to Make Your Red Thread Unique – EP008
Standing Out This week I’ll show how asking the little questions will help you answer the big ones.
You and Your Favorite Movie – EP007
What Do You and Your Favorite Movie Have in Common? Understanding the Red Thread is one thing, but discovering what it means to you and your life can be tricky. What can you do to help? Think about your favorite movie.