Ready to create change?
From creation to activation, small teams to large groups, we help you build the buy-in you need.
The Message Design Process
The Message Design Process
What are you ready for?
Build a message from the ground up.
The best way to go from an idea to a fully functional message framework.
MESSAGE
Super Session
The Super Session combines the Foundation and Framing phases into a single strategic engagement. You'll walk away with a Message Design Deck that includes all the elements you or your communications partners would need to build any future messages or content:
Core Message: A single sentence that connects your initiative, approach, or offering to what your audience already cares about.
Core Case: The simplest argument for that idea, based on principles your audience already agrees with.
Core Story: The message and case for your idea, articulated in the form most understandable to your audience: story.
Craft your best argument.
MESSAGE
Foundation Session
Identify and strengthen the foundation on which you'll build the message for your initiative, offering, or approach. Together we'll craft your:
- Core Message
- Core Case
Design a structure that enhances sharing.
MESSAGE
Framing Session
Turn your Core Message and Core Case into a story your audiences will tell themselves—the Red Thread. We'll define all the elements of that story and turn them into a paragraph-length summary they can't unhear. After the session you'll have your:
- Core Story
Apply the message to the front lines.
MESSAGE
Custom Finishing
We tailor a series of 2 x 1-hour calls to your specific needs as we turn your Core Message, Case, and Story into final content, collateral, and conversations including:
- Sales discussion guides
- Landing pages
- Pitch deck outlines
- Book descriptions
- Etc.
Looking for something different?
Speaking & Training
Bring Tamsen in to talk to your group about message design or gain the skills to help your team.
Licensing & Certification
Add Red Thread message design to your own approach or offerings.
Self-Paced Courses
Build your own Red Thread at your own pace with our guided series of lessons and activities.
Public Workshops
Get started with designing and building your message with live teaching, learning, and feedback.