I overthink so you don’t have to.
The Red Thread® Newsletter
Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.
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FRESH THREADS
The Freenoter Podcast
There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!
How to craft the 60-second story of your idea
If you’ve been following along in this “how-to” series, you’ve now found all the pieces of your Red Thread. That means it’s time to put all the pieces together. It’s time to build the Storyline of your idea.
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How to clearly and concisely define your audience
Your message is a signal. And that’s probably why it’s not always clear. See, when you have to choose words to capture your idea, you have to choose meaning, as well. You can’t break the two apart.
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Does your message have a “free prize inside”?
Finding the Red Thread® of your message is usually linear — you know, like a thread!
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Does your home page answer this question?
Here’s a question to think about: do your clients and customers know you sell pants?
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How to create actionable change
It’s time for the penultimate installment in your step-by-step guide to building the Red Thread® of your message or content: all about how to turn your big idea into action.
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Two ways to create desire
One of my favorite TED talks of all time is Joe Smith’s How to Use a Paper Towel. If you’ve seen it, I’m willing to bet you’ve never looked at a paper towel the same way again.
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How to define the Change your Idea depends on
It’s time for the fourth installment in your step-by-step guide to building the Red Thread® of your message or content. This time around, you finally get to introduce your answer to your Audience’s question.
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Got a model? Make it magnify your message
I often like to say that I’m “relentlessly pattern-driven,” and it’s true — I am. While it may sometimes border on the pathological for me (hey, I admit it!), the human brain in general is a pattern and prediction machine. Your brain takes small pieces of information and maps it out to the larger picture of what it […]
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How to find the Truth that makes your idea irresistible
Welcome to the third installment in your step-by-step guide to building the Red Thread® of your message or content.
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How to explain your idea in 30 seconds or less
Are you feeling this way? That despite achingly long days, you seem to have even less time to get and keep people’s attention? It’s frustrating, right?
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