I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

I don’t want you to miss a thing

Pick your format and be the first to get all my content.

Vintage engraving showing a hand grenade, 1864

YOUTUBE

LEARN MORE

APPLE PODCASTS

LEARN MORE

FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

How could you use it? Why Good Arguments Make Better Strategy

I’m back from a big move and my first big conference since the start of the pandemic, and I have to say: both have been simultaneously traumatic and rewarding.

How could you use it: A NSFW giant gets an age… and more mystery

I’m popping in from amongst moving boxes to draw your attention to a fun story sitting in this week’s #swipefile.

Why your idea alone is not enough

Why don’t we do the things we imagine? The simple answer: because they’re not yet real enough for us to understand how to actually do them.

Message in a Minute: Give them something they can’t unhear

Humans are funny creatures. Even when we’re searching for the “right” answer or idea for something, we can hear various versions of that right answer over and over again without ever really hearing it at all.

How could you use it: The Brazil Nut Effect

For your reading pleasure this week, it’s a dose of classic Red Thread Newsletter nuttiness. Yes, that’s right, we’re diving back into the Swipefile, those links to stories, studies, and other interesting stuff you can use that I share every week on various social platforms.

Message in a Minute: To change what people do you have to change how they see

Today we’re going to talk about change. Honestly, though, that’s pretty much the only thing I talk about, when you come right down to it.

What you think vs. How you think

Phew! We made it! Okay, maybe that’s just for me, since my book just (finally?!) launched on Monday. But, rather than talk about the book directly this week, I wanted to talk about Avengers: Age of Ultron instead.

Message in a Minute: You can’t have more than one “front door”

Have you ever heard that cooking advice about how to know pasta is done? That you throw it at the wall and see if it sticks? Have you ever done something similar with your messaging?

How could you use it? How Epidemics of the Past Changed the Way Americans Lived

From the masks that hang from magnetic hooks on the inside of my front door to almost forgetting what it’s like to get on a plane or eat in a restaurant, the pandemic has changed so much of every part of my life this past year — maybe yours, too?

Message in a Minute: When you know what someone wants, you know where the story starts

It’s “back in the saddle time” after a week away with my other job: Momming. This week, though, my focus is all on the beginning of your message, and more specifically, why the start of your message is arguably the most important part of it.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.