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FRESH THREADS
NEW! The Freenoter Podcast!
There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!
How to find your audience’s REAL problem
Welcome to the second installment in your step-by-step guide to building The Red Thread® of your message or content. This time around, you’re looking for one of the first big ways to differentiate your message and give your audience a big “aha!”
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What’s the best way to make the case for masks?
If you communicate to persuade, you owe a lot to Aristotle.
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How to find your audience’s goal
If you’ve been looking for a step-by-step guide to building The Red Thread® of your message or content, you’re in luck!
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Your Multi-Tool for Messaging
Last summer, in the Time Before, my kids, husband and I took a road trip north to some of the roadside attractions of New Hampshire. We saw the Polar Caves (and survived the Lemon Squeeze!), drove around Mount Washington a bit, and visited what turned out to be our favorite: Clark’s Trading Post, famous for their one-ring circus […]
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Skill or will? How to hire the right coach [PLUS: A new model!]
I love former basketball player Jalen Rose’s view of the world. There’s one particular view about players and teams that applies to any of us looking to get better or accomplish big goals, especially with a coach.
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Does your message miss steps?
If there’s one messaging mistake I see more than any other, it’s the one you can see at work in this What’s Missing From this Message Video. What is it? Skipping the steps necessary for people to agree with what you say.
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17 Must-Have Books on Messaging
A client asked me the other day for a “reading list” — the books she could read to become a better message-maker and communicator. I did a quick video on my “top three” a while back, but it felt like time to update and expand the list.
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How can you address different pain points with one message?
There’s a new “What’s Missing From This Message?” video up this week. So, what is missing? A clean, clear path for audiences with different pain points to proceed towards purchase.
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3 ways to build a 20-minute, “quaranteeny” presentation
Have you noticed this? That just about everyone wants what I’m calling “quaranteeny” virtual presentations these days?
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What IS the Red Thread, anyway, and how do you use it?
It’s probably the question I get the most, “What IS the Red Thread?” The answer is both simple, and not.
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