I overthink so you don’t have to.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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FRESH THREADS

The Freenoter Podcast

There are lots of resources out there on how to become a paid speaker or keynoter, but what if you speak to build your business, as a FREEnoter? Each week, join me and Tom Webster as we cover all the angles of how to profit from speaking for free. If you are looking to grow your business from the stage--without "selling from the stage," this is the show for you. We will cover EVERY aspect of building your business through speaking, and even share a different craft cocktail recipe every week, just because. Subscribe now!

How to make your organization irresistible

You may have noticed that these little missives are often, erm, not so little. So, this week I’m going to try something I do in my forthcoming book: I’m going to give you the Red Thread of the post right up front as a wee summary.

How to tie two pieces of content together

A lot of times here I’m talking about how to make a message or a piece of content. And sometimes that’s the challenge. It’s a message. A piece. Just one. So how can you make the most of multiple pieces of content? How can you tie them together?

How are you using the three dimensions of expertise?

Have you ever had one of those moments when you had a realization about something as you were talking about it?

Curiosity is a curve. Where does your message fit?

You know your idea needs attention to survive. But sometimes, despite your best efforts, you just can’t seem to get the attention you need.

12 ways to make your website do more by saying less

You’ve probably figured out by now I’m a big proponent of “less is more.”

Six articles that changed my world in 2020

Over the course of an average year, I share well over 300+ articles with you in my #swipefile.

Summary + Specifics = Stronger Messages

I admit it: the whole point of this week’s post, and indeed of the video it’s ultimately about, can be summed up in that one simple solution: Summary + Specifics = Stronger Messages

The most popular answers to your most burning questions of 2020

I wanted to start this year with a look back at the newsletters and posts you found most interesting and useful last year.

How to use the Red Thread to outline your content

I thought I’d end the year with a practical tool you could use as you turn your Red Thread Storylines™ into longer forms of content (think: white papers, blog posts, talks, etc.).

Title card states "What's Missing from this message? Make your keynote descriptions even stronger"

Are you making this mistake in your content?

Sometimes you have everything you need in your message or content—it’s just not in the right order.

The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.
The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.