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I admit it: the whole point of this week’s post, and indeed of the video it’s ultimately about, can be summed up in that one simple solution: Summary + Specifics = Stronger Messages
I thought I’d end the year with a practical tool you could use as you turn your Red Thread Storylines™ into longer forms of content (think: white papers, blog posts, talks, etc.).
"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”
- Melissa Smith, The PVA