The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Summary + Specifics = Stronger Messages

I admit it: the whole point of this week’s post, and indeed of the video it’s ultimately about, can be summed up in that one simple solution: Summary + Specifics = Stronger Messages

The most popular answers to your most burning questions of 2020

I wanted to start this year with a look back at the newsletters and posts you found most interesting and useful last year.

How to use the Red Thread to outline your content

I thought I’d end the year with a practical tool you could use as you turn your Red Thread Storylines™ into longer forms of content (think: white papers, blog posts, talks, etc.).

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker