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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.
The best place to start your message
If you’re trying to figure out the best place to start or anchor your message of change, the answer is always, “start with the question you exist to answer.”
Why your core message comes first
When you’ve got a big change to make—in your organization, in the market, in the world—one question comes up over and over again: Where should you start?
Building a new message? Answer 3 questions first
When you’re building a new idea (or new content, like a pitch or presentation to support it), it can sometimes be hard to figure out where to start.
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