The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Does your message pass the “Smart, Capable, Good Test”?

“There’s a secret to creating change, and it’s this: that you, we—all of us—are smart, capable, and good.“

How could you use it? There’s A Good Chance You’ve Made Out With A Drowning Victim From The 1800s

I’m back in the swing of things here at Find the Red Thread HQ (also known as my apartment in downtown Boston!), which means I’m also back in the swing of doing a more in-depth look at one Swipefile article this week, with some thoughts on how you could use the story in your own […]

How to answer “What do you do?”

Confession time: A huge part of why I created the Red Thread method in the first place was to solve a persistent problem of mine—I hate to write. More specifically, I hate staring at a blank page or screen.

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

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