The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Do your ends justify your means?

Has anyone ever said to you, “The ends justify the means”? And then you said, either out loud or to yourself, “Oh no, they do not!”

The 9 articles, ideas, and tools that change my world in 2022

In last week’s edition, I shared the nine posts of 2022 you read the most. I featured three of them from my #swipefile, but over the course of an average year, I share well over 300+. Not all of them stick around in my head, but some of them do.

Your Top 9 Posts of 2022

Somehow it’s already mid-January, but this year’s brisk pace strikes me as a good sign. After all, the last couple of years have been…different, and decidedly not brisk. That said, there were any number of highlights, some even right here on this blog!

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker