The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Message in a Minute: Details make the conceptual concrete

Today is all about how to create “actionable change.” That’s the fancy phrase for it, but all actionable change really means is “change people can (or will) actually make.”

How could you use it? Rome Didn’t Fall When You Think It Did

Today seems like an appropriate day to dive into the #swipefile for a history lesson—or rather, a history lesson about a history lesson. In this case, a piece of history that didn’t exactly go as we may have been taught

Message in a Minute: You can’t create change (only the conditions for it)

It’s… been a minute since my last “Message in a Minute” video. I moved apartments and it took me a while to figure out how I wanted to set up my recording equipment in my new office (and I’m still not convinced I have it the way I want!).

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

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- Judi Holler, Best Selling Author and Keynote Speaker