The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The Bucket Brigade, or: How to explain your importance

When you’re working to solve a big, complicated problem—it can be hard to explain why what you’re doing is important. At least, it can be hard to explain it in a way that doesn’t take credit for the whole solution or the whole effort.

How could you use it? How the brain reconciles our sense of self

Sometimes the things you find for your swipefile (where you stash interesting information for potential future use) are great for “here’s an interesting example of a point I want to make.” But then, sometimes, what you find is more “here’s information that changes or informs how I see the world and all the people in it […]

Why a one-sentence summary is so hard (and how to make it easier)

Let’s wade back into the thick of messaging topics this week. Top of mind? How to find that quick short sentence that powerfully and precisely sums up your idea.

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