The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.

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How could you use it? Why Good Arguments Make Better Strategy

I’m back from a big move and my first big conference since the start of the pandemic, and I have to say: both have been simultaneously traumatic and rewarding.

How could you use it: A NSFW giant gets an age… and more mystery

I’m popping in from amongst moving boxes to draw your attention to a fun story sitting in this week’s #swipefile.

Why your idea alone is not enough

Why don’t we do the things we imagine? The simple answer: because they’re not yet real enough for us to understand how to actually do them.

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker