The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Message in a Minute: You can’t have more than one “front door”

Have you ever heard that cooking advice about how to know pasta is done? That you throw it at the wall and see if it sticks? Have you ever done something similar with your messaging?

How could you use it? How Epidemics of the Past Changed the Way Americans Lived

From the masks that hang from magnetic hooks on the inside of my front door to almost forgetting what it’s like to get on a plane or eat in a restaurant, the pandemic has changed so much of every part of my life this past year — maybe yours, too?

Message in a Minute: When you know what someone wants, you know where the story starts

It’s “back in the saddle time” after a week away with my other job: Momming. This week, though, my focus is all on the beginning of your message, and more specifically, why the start of your message is arguably the most important part of it.

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker