The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.

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How to craft the 60-second story of your idea

If you’ve been following along in this “how-to” series, you’ve now found all the pieces of your Red Thread. That means it’s time to put all the pieces together. It’s time to build the Storyline of your idea.

How to clearly and concisely define your audience

Your message is a signal. And that’s probably why it’s not always clear. See, when you have to choose words to capture your idea, you have to choose meaning, as well. You can’t break the two apart.

Does your message have a “free prize inside”?

Finding the Red Thread® of your message is usually linear — you know, like a thread!

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker