The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The fastest way to start your Red Thread

When people ask me, “What is a red thread?” I usually answer this way: a red thread is a story you tell yourself about why things happen the way they do.

How could you use it? The world’s most dangerous garden

Happy Fall, y’all! This week’s featured Swipefile is a fun one for Ian Fleming/James Bond fans, gardening fans, and/or… uh… poison fans.

Does your message pass the “Smart, Capable, Good Test”?

“There’s a secret to creating change, and it’s this: that you, we—all of us—are smart, capable, and good.“

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker