The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Message in a Minute: Give them something they can’t unhear

Humans are funny creatures. Even when we’re searching for the “right” answer or idea for something, we can hear various versions of that right answer over and over again without ever really hearing it at all.

How could you use it: The Brazil Nut Effect

For your reading pleasure this week, it’s a dose of classic Red Thread Newsletter nuttiness. Yes, that’s right, we’re diving back into the Swipefile, those links to stories, studies, and other interesting stuff you can use that I share every week on various social platforms.

Message in a Minute: To change what people do you have to change how they see

Today we’re going to talk about change. Honestly, though, that’s pretty much the only thing I talk about, when you come right down to it.

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