The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.

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The minds you can’t change

Something I’ve been thinking about lately: What happens when you can’t change someone’s mind?

How to get (and tell!) the stories your company needs

Organizations thrive on stories. Stories of your successful work. Stories of the impact a donor or investor can have. You know those stories exist. Stories of what it’s like to work with or for you.

How could you use it? A Messy Table, a Map of the World

Have you ever struggled to get your audiences to read through all of your content? Your whole proposal? Your whole white paper?

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker