The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.

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Message in a Minute: How to make a Problem more persuasive

People are sometimes surprised to learn that not every piece of your Red Thread needs to be an “aha!” moment—or even all that differentiated.

How could you use it? Neutrinos, pennies, and 99¢ iced tea

I have a confession to make. I couldn’t decide which Red Thread Swipefile to feature this week, as there were just so many good ones to choose from.

Message in a Minute: Getting attention with a Goal

Today is all about pudding. As in the English-language idiom, “the proof is in the pudding.”

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker