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Have you ever heard that cooking advice about how to know pasta is done? That you throw it at the wall and see if it sticks? Have you ever done something similar with your messaging?
From the masks that hang from magnetic hooks on the inside of my front door to almost forgetting what it’s like to get on a plane or eat in a restaurant, the pandemic has changed so much of every part of my life this past year — maybe yours, too?
It’s “back in the saddle time” after a week away with my other job: Momming. This week, though, my focus is all on the beginning of your message, and more specifically, why the start of your message is arguably the most important part of it.
"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”
- Melissa Smith, The PVA