bi-The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.

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The problem with branding

One of my favorite phrases is “Deeds, not words.” It’s the 1903 motto of the Women’s Social and Political Union (WPSU) in Manchester, England.

The Surprising Secret to Stand-Out Ideas

“A thousand songs in your pocket.” “Two great tastes that taste great together.” “JAWS in space.” Any of those sound familiar?

Your not-so-secret weapon for stronger messages

Maria Theresa was amazed. How could this “automaton” defeat her best chess masters? Was it magic? Or science?

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker