The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a weekly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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The articles that changed my world in 2021

In last week’s edition, I shared which of my 2021 posts you found most useful. One of the most popular 2021 posts was actually one I didn’t feature last week: the six 2020 #swipefile articles I found most useful.

The 9 most popular posts of 2021

I know most folks say to enter a new year boldly, but given how the last two have gone, I’m giving 2022 the side-eye until we get to know each other better.

How could you use it? Why (and which) people believe in ghosts

When it comes to drafting messages and creating change, belief plays a major role. Sometimes, others’ beliefs make sense to us. Other times? Not so much.

"These are so good I feel like you should be charging for them! I've been following along for years, and tucking away all your information. When my first speaking engagement became a keynote I unpacked it and CRUSHED IT!”

- Melissa Smith, The PVA

“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”

- Andrew Tarvin, CEO of Humor That Works

"Holy wow. I loved this newsletter so much!"

- Judi Holler, Best Selling Author and Keynote Speaker