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How to make your organization irresistible
You may have noticed that these little missives are often, erm, not so little. So, this week I’m going to try something I do in my forthcoming book: I’m going to give you the Red Thread of the post right up front as a wee summary.
How to tie two pieces of content together
A lot of times here I’m talking about how to make a message or a piece of content. And sometimes that’s the challenge. It’s a message. A piece. Just one. So how can you make the most of multiple pieces of content? How can you tie them together?
How are you using the three dimensions of expertise?
Have you ever had one of those moments when you had a realization about something as you were talking about it?
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“Another fantastic newsletter. Brings in research but also makes it actionable and you tie it back to the Red Thread. You are crushing it!”
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