The Red Thread® Newsletter

Stories, examples, images, and data you can use to help bring your ideas and messages to life.

The best ideas aren’t found — they’re built. Get a bi-monthly dose of strategies, studies, and stories — direct to your inbox from me — to help you make your ideas strong enough to build change on.

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Here’s just a few examples of the ideas you’ll receive before anyone else as a newsletter subscriber.

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The best place to start your message

If you’re trying to figure out the best place to start or anchor your message of change, the answer is always, “start with the question you exist to answer.”

Why your core message comes first

When you’ve got a big change to make—in your organization, in the market, in the world—one question comes up over and over again: Where should you start?

Building a new message? Answer 3 questions first

When you’re building a new idea (or new content, like a pitch or presentation to support it), it can sometimes be hard to figure out where to start.

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