Even if you don’t necessarily need the Red Thread to help you with speaking and presenting, I’m going to bet you do sometimes need to figure out how to strengthen the content and core messages of your business or organization.
Well, then this week’s Resource Guide is just for you. It’s a collection of posts, videos, and podcasts where I talk about some of the most common business storytelling questions and challenges.
As with the other Resource Guides, if there’s something you’re looking for and don’t see, email me with the topic, and I’ll cover it in an upcoming video or post!
The Red Thread Resource Guide for Business Storytelling
What you really find when you find a Red Thread
A little explainer on how elements of the Red Thread line up with standard business terms.
Why stories work — How to use them for storytelling in business
Using stories in business messaging isn’t just about having all the parts a good story requires. It’s about using them correctly to create a moment of Truth or to surface and reinforce a core belief. Read this post if you need to understand more about how to do that, and how the Red Thread will get you to that moment of Truth.
How to get and tell the stories your company needs
Wouldn’t it be nice if stories—of your work, product, organization—came ready to insert into your messaging? This post has a great guide for how to turn the stories you get from other people into stories you can use to reinforce and strengthen your messaging.
How to create the best messages for long sales cycles
When messaging for a long sales cycle, each stage of the cycle needs its own message—and its own Red Thread. This post will help you develop and connect those messages that drive your sales cycle forward.
How to build B2C Red Threads
Check out these real-life B2C examples to see how the elements of the Red Thread help craft a message that builds real brand attachment.
A shortcut to business storytelling
For anyone thinking, “But I’m not a natural-born storyteller!”
How to make your organization irresistible
An irresistible message is the story your audience tells themselves about you (and tells their friends!). Read this post for a guide to translating what you think is irresistible into what they will find irresistible.
Irresistible idea formula
Using the Red Thread elements as outlined in this post will create pitches that create curiosity and stand out.
The Muppet Show Pitch
For when you need an amazing, nostalgic model for a pitch that succeeded and changed the world of entertainment (at least in my opinion!).
Podcasts
Wild Business Growth podcast | Tamsen Webster— Idea Whisperer, Creator of the Red Thread
Have a listen to find out how to build the Red Thread of your business.
Fast Leadership podcast | Brand Messaging: How to Bring Your Big Ideas and Messages to Life
There’s a good chat here about considering the Red Thread in regards to buyer personas.
Please note that many of the links are affiliate links, which means if you buy a thing I link to, I get a percentage of the cost, and then donate it to charity.
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