In a previous Message in a Minute video, you learned that the best way to drive action from your idea is to activate your audience’s attachment to the outcome. And the best way to do that was to frame your idea as an answer to a question your audience is currently asking (the GOAL).
Change
Recommended Reading: Attributes or skills? Happiness or success? Plus… blood or water?
“Though she be but little she is fierce.”
Message in a Minute: Make sure your audience cares enough to act
There’s one question—or version of it—I get a lot: How can we get people to care?
Behind the curtains of my latest keynote
Have you ever wanted to see what a speaker’s presentation looks like from their point of view? The one they see when they’re on the stage? The one they use to rehearse before they perform?
How could you use it? Who’s still buying Fleetwood Mac’s Rumours?
I’m back!
Message in a Minute: The Logic of Emotion
You know what? It’s easy to forget we’re human. Or rather, it’s easy to forget that our audiences are human.
How could you use it? What gets in the way of new ideas
Today’s featured swipefile is super useful if you’ve ever found yourself facing resistance to your ideas (and I’m guessing, like pretty much everyone, you have!).
Message in a Minute: How to make your own Message in a Minute
If you’ve ever wanted to be able to get your big idea across in a small amount of space or time, this week’s video is for you.
How could you use it? Why is New York Unearthing a Brook It Buried a Century Ago?
For the first official “How Could You Use it?” of 2022, I present this fun little New York Times article:
The articles that changed my world in 2021
In last week’s edition, I shared which of my 2021 posts you found most useful. One of the most popular 2021 posts was actually one I didn’t feature last week: the six 2020 #swipefile articles I found most useful.