Taking an Idea from Good to Great It’s sometimes hard to tell what can take your idea from good to great, but we know that difference is a game changer. This week, Tamsen breaks down the two things that get in the way of an amazing Red Thread: fear and baby steps.
Presenting
Can Your Message Survive an Edit – EP017
The Power of a Great Red Thread in a Commencement Address What do you do when you have less time to present your pitch or speech than you thought you had? It can be terrifying, especially if you’re not in charge of what the product of that edited message is going to be.
Is Your Info in the Right Order? – EP014
How to Create Anticipation How do you make your message more interesting? You’re often told to tell people what you’re going to tell them, tell it, and then tell them that you told them. But that’s not very interesting because it doesn’t have suspense.
How to Match Message to Mindset – EP013
Psychological Reactance This week on Find the Red Thread, we’ll discuss the concept of psychological reactance. It’s the very human response that if we’re told to do something we often want to dig in our heels and do the opposite.
How to Find Meaningful, Memorable Stories – EP012
The Tortoise and the Hare “The Tortoise and the Hare” is a classic fable with a memorable moral: slow and steady wins the race. However, if you asked someone in Ancient Greece what it meant, they would tell you that idleness can ruin even the greatest gifts.
Who are you for? – EP011
A Focus on Your Audience’s Perspective Because the Red Thread is critical to what you’re trying to say, it’s critical that you understand who they are first. That’s why we need to start with a simple question: who are you for?
How to Move Your Audience to Action – EP009
The TED Thread with Jill Bolte Taylor This week on Find the Red Thread, you have some homework to do. Take a look at “My Stroke of Insight,” a TED Talk by Dr. Jill Bolte Taylor. Challenge yourself to find the four statements she makes that capture key pieces of the Red Thread.